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by Peter Arvai
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
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by Jessica Davis
Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.
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by Mat Zucker
Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
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by Tarah Speck
More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.
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by Terrence Blair
When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?
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by Christian Neri
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.
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by Ayaz Nanji
Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
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by Marsha Druker
You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.
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by Rohan Ayyar
Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by Kerry O'Shea Gorgone
Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
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by Timothy Carter
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
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by Christian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.
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by Verónica Jarski
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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by Meg Hogan
Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
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by Christian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
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by Dmitry Dragilev
It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
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by Verónica Jarski
Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
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by Ernest Nicastro
These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
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by Alyssa Drury
Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
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by Christian Neri
This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.
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by Ayaz Nanji
Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
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by Caitlin Nicholson
To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
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by Nick Westergaard
These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.
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by Ashley Faus
If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
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![Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160517-five-noteworthy-ways-to-increase-engagement-on-youtube-infographic-lg.jpg)
![The Science Behind the Most Popular Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160510-the-science-behind-the-most-successful-infographics-infographic-lg.jpg)
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