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by Timothy Carter
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
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by Christian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.
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by Verónica Jarski
You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
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by Meg Hogan
Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
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by Christian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
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by Dmitry Dragilev
It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
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by Verónica Jarski
Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
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by Ernest Nicastro
These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
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by Alyssa Drury
Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
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by Christian Neri
This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover.
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by Ayaz Nanji
Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
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by Caitlin Nicholson
To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
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by Nick Westergaard
These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.
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by Ashley Faus
If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
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by Verónica Jarski
Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating content.
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by Todd Ebert
B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
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by Ayaz Nanji
What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
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by Verónica Jarski
Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
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by Christian Neri
This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.
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by Brian Bennett
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
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by Verónica Jarski
Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
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by Ayaz Nanji
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
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by Brian Sutter, Kim Keller
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
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by Ayaz Nanji
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
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by Barry Feldman
Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
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![Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160517-five-noteworthy-ways-to-increase-engagement-on-youtube-infographic-lg.jpg)
![The Science Behind the Most Popular Infographics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160510-the-science-behind-the-most-successful-infographics-infographic-lg.jpg)
![How to Create Content Ideas for New Clients [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160503-how-to-create-content-ideas-for-a-new-client-infographic-lg.jpg)
![Beware of Unsafe User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160430-beware-of-unsafe-user-generated-content-infographic-lg.jpg)
![Seven Common Blogging Mistakes to Avoid [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160426-seven-common-blogging-mistakes-to-avoid-infographic-lg.jpg)
![21 Video Marketing Ideas for Small-Business Budgets [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160423-21-video-marketing-ideas-for-small-budgets-infographic-lg.jpg)
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