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by Lauren Barber
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
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by Christian Neri
Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns.
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by Lisa Pierson
So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.
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by Ayaz Nanji
What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
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by Verónica Jarski
Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
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by Christian Neri
This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution.
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by Michael Gerard
Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
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by Brian Rigney
Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
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by Ayaz Nanji
B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
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by Verónica Jarski
As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
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by Rebecca Joyner
Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
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by Christian Neri
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please.
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by Julia Jornsay-Silverberg
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Rogelio Rodriguez
Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.
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by Ayaz Nanji
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
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by Christian Neri
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns.
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by Ed Morgan
Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?
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by Matt Langie
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.
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by Nick Chowdrey
You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
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by Ayaz Nanji
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
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by Ayelet Weisz
How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.
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by Lauren Pedersen
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
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by Scott Sims
Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.
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![11 Common Website Conversion Killers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160227-eleven-leading-website-conversion-killers-infographic-lg.jpg)
![Content Marketing Trends in 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160220-content-marketing-trends-for-2016-infographic-lg.jpg)
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. more
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