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by Christian Neri
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please.
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by Julia Jornsay-Silverberg
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Rogelio Rodriguez
Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.
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by Ayaz Nanji
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
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by Christian Neri
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns.
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by Ed Morgan
Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?
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by Matt Langie
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.
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by Nick Chowdrey
You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
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by Ayaz Nanji
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
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by Ayelet Weisz
How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.
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by Lauren Pedersen
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
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by Scott Sims
Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.
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by Jodie Pride
Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.
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by Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands.
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by Jim Compton-Hall
Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter.
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by Micah Pratt
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
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by Kelsey Raymond
You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.
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by Ayaz Nanji
An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl.
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by Christian Neri
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy!
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by Michael DeHaven
The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
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by Matt Cooper
As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, and measuring your success.
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by Ayaz Nanji
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.
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by Anna Talerico
Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
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Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Skim for the latest in social touchdowns. more
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