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by Cheryl Woodhouse
Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?
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by Alp Mimaroglu
Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways the two differ.
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by Ayaz Nanji
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
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by Aleh Barysevich
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year.
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by Barry Feldman
Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
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by Megan Morrison
Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics.
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by Angela Natividad
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.
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by Natalie Black
Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side.
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by James Trotter
Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
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by Verónica Jarski
Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
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by Jennifer Smoldt
Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
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by Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!
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by Adam Phillips
The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
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by Ayaz Nanji
Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
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by Vasudha Veeranna
Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing with great content.
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by Chanin Ballance
To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
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by Angela Natividad
Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories.
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by Stacy DeBroff
E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
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by Ayaz Nanji
Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
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by Amish Tolia
For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
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by Verónica Jarski
Extend the life and reach of your content by repurposing it in various engaging ways.
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by Melissa Andrews
Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.
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by Daniel Rodriguez
Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
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by Tasia Gonsalves-Barriero
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still abound.
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by Angela Natividad
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
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![How Do You Compare With Serious Business Bloggers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151121-serious-bloggers-infographic-lg.jpg)
![Create Snackable Content for Your Mobile Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151117-snackable-content-infographic-lg.jpg)
![How to Repurpose Your Content Correctly [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151103-content-repurpose-infographic-lg.jpg)
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