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These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
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These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
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These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
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by Andy Kelley
One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
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by Sarah Quinn
Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?
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by Ayaz Nanji
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.
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by Rory Schaff
The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?
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by Angela Natividad
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!
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by Ashley Taylor Anderson
Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
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by Tyler Lessard
In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.
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by Ayaz Nanji
Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
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by Verónica Jarski
Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
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by Christian Neri
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites.
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by Cheryl Woodhouse
Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?
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by Alp Mimaroglu
Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways the two differ.
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by Ayaz Nanji
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
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by Aleh Barysevich
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year.
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by Barry Feldman
Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
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by Megan Morrison
Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics.
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by Angela Natividad
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.
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by Natalie Black
Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side.
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by James Trotter
Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
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by Verónica Jarski
Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
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by Jennifer Smoldt
Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
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by Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!
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![How to Best Use Instagram This Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151205-holiday-instagramming-infographic-lg.jpg)
![How Do You Compare With Serious Business Bloggers? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151121-serious-bloggers-infographic-lg.jpg)
![Create Snackable Content for Your Mobile Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151117-snackable-content-infographic-lg.jpg)
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