Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Nash Riggins
For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
more
by Jessica Davis
Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
more
by Ayaz Nanji
What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?
more
by Verónica Jarski
Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
more
by Ayaz Nanji
Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
more
by Sarah Bricker
Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.
more
by Brian Rigney
Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.
more
by Petri Rahja
User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
more
by Dave Hochman
Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
more
by Christian Jorg
Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
more
by Angela Natividad
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ...
more
by Gary Lipkowitz
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
more
by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
more
by Brad Dodge
With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
more
by Rohan Ayyar
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
more
by Angela Natividad
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
more
by Barry Feldman
You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
more
by Gavin King
The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
more
by Amy Butcher
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
more
by Durjoy Patranabish
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
more
by Ayaz Nanji
Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
more
by Mary Pedersen
Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story.
more
by Puranjay Singh
You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
more
by Ayodeji Onibalusi
Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.
more
by Angela Natividad
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check.
more
![Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15069-306-degree-marketing-wheel-infographic-lg.jpg)
!['Instant Digital Gratification': 15 Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15063-time-is-the-new-currency-infographic-lg.jpg)
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... more
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check. more
MarketingProfs uses single