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by Verónica Jarski
You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
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by Gillian Vallee
How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
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by Shane Barker
If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Ayaz Nanji
Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
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by Nash Riggins
For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
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by Jessica Davis
Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
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by Ayaz Nanji
What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?
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by Verónica Jarski
Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
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by Ayaz Nanji
Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
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by Sarah Bricker
Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.
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by Brian Rigney
Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.
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by Petri Rahja
User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
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by Dave Hochman
Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
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by Christian Jorg
Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
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by Angela Natividad
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ...
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by Gary Lipkowitz
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
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by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
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by Brad Dodge
With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
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by Rohan Ayyar
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
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by Angela Natividad
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
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by Barry Feldman
You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
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by Gavin King
The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
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by Amy Butcher
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
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by Durjoy Patranabish
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
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![29 Essential Content Marketing Metrics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150616-essential-content-marketing-metrics-infographic-lg.jpg)
![Travel Blogging Trends, Insights, and Pet Peeves [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120615-ddp-lg.jpg)
![Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15069-306-degree-marketing-wheel-infographic-lg.jpg)
!['Instant Digital Gratification': 15 Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15063-time-is-the-new-currency-infographic-lg.jpg)
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... more
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