Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Dave Hochman
Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
more
by Christian Jorg
Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
more
by Angela Natividad
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ...
more
by Gary Lipkowitz
Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
more
by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
more
by Brad Dodge
With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
more
by Rohan Ayyar
Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
more
by Angela Natividad
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top!
more
by Barry Feldman
You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
more
by Gavin King
The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
more
by Amy Butcher
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
more
by Durjoy Patranabish
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
more
by Ayaz Nanji
Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
more
by Mary Pedersen
Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story.
more
by Puranjay Singh
You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
more
by Ayodeji Onibalusi
Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.
more
by Angela Natividad
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check.
more
by Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
more
by Sandra Gudat
Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.
more
by Catalin Zorzini
Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.
more
by Sonja Jobson
The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
more
by Jordan Kretchmer
What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
more
by Angela Natividad
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop.
more
by Alexandra Recasan
Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
more
by Mark Yeager
Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
more
Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which social networks are most effective for marketing, and we'll surprise you with music that can be listened to only in ... more
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check. more
MarketingProfs uses single