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by Lily Smirnova
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
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by Matthew Myers
Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly.
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by Tom Fanelli
How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective?
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by Ayaz Nanji
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
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by Ayaz Nanji
B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
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by Angela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing strategy. Skim to keep in step.
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by Dave Hochman
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
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by Marie Dollé
Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content.
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by Allan Davies
The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
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by Pooja Lohana
Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.
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by Angela Natividad
TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.
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by Hywel Curtis
Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
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by Felice Miller Gabriel
With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.
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by Mark Runyon
Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.
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by Ayaz Nanji
Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
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by Ayaz Nanji
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris.
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by Verónica Jarski
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
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by Elisa Silverman
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"
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by Verónica Jarski
Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
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by Angela Natividad
Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).
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by Al Gomez
Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.
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by Ivy Shtereva
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.
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by Ayaz Nanji
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
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by Angela Natividad
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.
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by Razwana Wahid
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.
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![The Staggering Scale of What Happens Online in a Minute [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160915-ddp-lg.jpg)
![What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150825-what-b2b-marketers-can-learn-from-netflix-infographic-lg.jpg)
![What Brands Need to Know About Visual Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150824-adapting-visual-social-media-infographic-lg.jpg)
![Six Effective Ways to Clear 'Content Block' [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150819-Writers-block-lg.jpg)
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