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by Angela Natividad
TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.
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by Hywel Curtis
Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
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by Felice Miller Gabriel
With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.
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by Mark Runyon
Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.
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by Ayaz Nanji
Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
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by Ayaz Nanji
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris.
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by Verónica Jarski
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
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by Elisa Silverman
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"
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by Verónica Jarski
Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
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by Angela Natividad
Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).
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by Al Gomez
Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.
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by Ivy Shtereva
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.
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by Ayaz Nanji
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
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by Angela Natividad
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.
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by Razwana Wahid
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.
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by Jeff Julian
For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.
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by Ayaz Nanji
Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.
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by Matt Spaulding
Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.
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by Jason Illian
Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
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by Nicole Larraui
When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
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by Jawad Khan
Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.
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by Ayaz Nanji
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
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by Verónica Jarski
Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
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by Angela Natividad
Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny!
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by Andrew Davies
Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers.
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![What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150825-what-b2b-marketers-can-learn-from-netflix-infographic-lg.jpg)
![What Brands Need to Know About Visual Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150824-adapting-visual-social-media-infographic-lg.jpg)
![Six Effective Ways to Clear 'Content Block' [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150819-Writers-block-lg.jpg)
![The Science Behind Why Native Ads Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150818-the-science-behind-native-ads-lg.jpg)
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