Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Françoise Henderson
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
more
by Verónica Jarski
Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.
more
by Ayaz Nanji
B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
more
by Josh Haynam
Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
more
by Ayaz Nanji
Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
more
by Angela Natividad
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.
more
by Joanna Madej
As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
more
by Amanda Durepos
Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
more
by Lisa Calhoun
Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
more
by Verónica Jarski
Is your content resonating with Millennials? It might not be if you're doing these seven things.
more
by Angela Natividad
See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos.
more
by Len Shneyder
An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
more
by Paul Ford
Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
more
by Greg Shuey
When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.
more
by Verónica Jarski
Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?
more
by John Wieber
After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
more
by Angela Natividad
Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead.
more
by Ayaz Nanji
Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.
more
by Peter Linn
Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.
more
by Eugene Dediu
Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.
more
by Jamie Thomson
When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
more
by Verónica Jarski
Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
more
by Angela Natividad
SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current.
more
by Anne Marie Kelly
Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
more
by Mike Saldi
Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
more
![Quick Tips for Perfecting Your Instagram Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150414-instagram-strategy-infographic-lg.jpg)
![Seven Reasons Millennials Don't Care About Your Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150404-seven-reasons-your-content-fails-with-millennials-infographic-lg.jpg)
![Does Your Content Marketing Need a DAM Makeover? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150331-content-marketing-makeover-infographic-lg.jpg)
![How to Nurture Your Leads With Narrative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150324-nurture-your-leads-with-narratives-infographic-lg.jpg)
MarketingProfs uses single