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by Angela Natividad
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.
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by Joanna Madej
As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
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by Amanda Durepos
Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
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by Lisa Calhoun
Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
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by Verónica Jarski
Is your content resonating with Millennials? It might not be if you're doing these seven things.
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by Angela Natividad
See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos.
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by Len Shneyder
An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
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by Paul Ford
Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
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by Greg Shuey
When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.
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by Verónica Jarski
Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?
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by John Wieber
After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
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by Angela Natividad
Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead.
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by Ayaz Nanji
Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.
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by Peter Linn
Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.
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by Eugene Dediu
Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.
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by Jamie Thomson
When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
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by Verónica Jarski
Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
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by Angela Natividad
SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current.
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by Anne Marie Kelly
Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
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by Mike Saldi
Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
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by Ayaz Nanji
Nearly half (47%) of the content links shared by marketing executives on Twitter comes from mainstream media sources, according to a recent report from Leadtail and Neustar.
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by Elizaveta Naumov
As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there.
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by Angela Natividad
See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune.
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by Vinay Bhagat
Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
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by Tony D'Anna
Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
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