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by Stacy DeBroff
E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
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by Ayaz Nanji
Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
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by Amish Tolia
For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
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by Verónica Jarski
Extend the life and reach of your content by repurposing it in various engaging ways.
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by Melissa Andrews
Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.
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by Daniel Rodriguez
Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
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by Tasia Gonsalves-Barriero
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still abound.
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by Angela Natividad
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
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by Elizabeth Victor
From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions.
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by Ayaz Nanji
How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
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by Joanna Madej
All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.
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by Alp Mimaroglu
There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
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by Verónica Jarski
Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
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by Angela Natividad
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!
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by Jason Emanis
How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why you should, too).
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by Verónica Jarski
The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
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by Maribeth Ross
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?
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by Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!
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by Matt Cooper
Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content.
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by Rob Zaleski
Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling flat on your face and help you create awesome videos.
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by Ann Handley
What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts?
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by Jenn Deering Davis
Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
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by Angela Natividad
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!
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by Janet Armstrong
Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
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by Sarah Matista
It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed in a sea of social images.
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![How to Repurpose Your Content Correctly [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151103-content-repurpose-infographic-lg.jpg)
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more
![Arm Your Content Marketing for the New Battlefield [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151020-arming-your-content-marketing-for-the-new-battlefield-infographic-lg.jpg)
![Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151024-walking-the-content-marketing-tightrope-infographic-lg.jpg)
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