Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.
more
by Jeff Soriano
By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
more
by Aleh Barysevich
Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.
more
by Ayaz Nanji
What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
more
by Brian Fravel
Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery.
more
by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
more
by David Mercer
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.
more
by Cameron Conaway
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer.
more
by Carly Schoonhoven
Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.
more
by Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
more
by Barry Feldman
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
more
by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
more
by Abhishek Talreja
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.
more
by Joseph O'Brien
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
more
by Ayaz Nanji
What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
more
by Ryan Michael McDonald
There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.
more
by Ayaz Nanji
More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
more
by Christian Neri
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.
more
by Ayaz Nanji
Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.
more
by Carmen Pietraru
You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.
more
by Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
more
by Shannon Deep
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well.
more
by Eugine Dychko
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.
more
by Christian Neri
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.
more
by Peter Arvai
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
more
![How Brands and SMBs Are Using Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300616b-ddp-lg.jpg)
![Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160618-tap-into-cheap-and-easy-marketing-tools-infographic-lg.jpg)
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
MarketingProfs uses single