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by Christian Neri
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.
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by Mark Gross
Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
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by Anthony Piwarun
Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.
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by Rebecca Haynes
A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.
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by Johnathan Dane
In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Aleh Barysevich
Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.
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by Christian Neri
All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.
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by Brad Shelton
Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better brand storyteller.
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by Ayaz Nanji
The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
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by Jake Athey
Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
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by Ayaz Nanji
What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?
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by Verónica Jarski
In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition.
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by Christian Neri
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.
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by John Wieber
Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
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by Ayaz Nanji
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
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by Verónica Jarski
What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
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How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
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by Christian Neri
This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.
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by Jim Yu
Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.
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by Ayaz Nanji
Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom.
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by Jawad Khan
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.
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by Ayaz Nanji
The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.
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by Shirley Pattison
Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.
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by Ayaz Nanji
Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
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In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates. more
![How to Create Content 10X Better Than Your Competitors' [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160409-how-to-create-content-10x-better-than-the-competitors-infographic-lg.jpg)
![The Ideal Word Counts for Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160405-how-long-should-your-content-be-infographic-lg.jpg)
![Your Handy Cheat Sheet for Writing Headlines [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160402-infographic-lg.jpg)
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