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by David Mercer
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.
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by Cameron Conaway
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer.
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by Carly Schoonhoven
Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.
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by Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
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by Barry Feldman
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
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by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
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by Abhishek Talreja
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.
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by Joseph O'Brien
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
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by Ayaz Nanji
What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
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by Ryan Michael McDonald
There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.
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by Ayaz Nanji
More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
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by Christian Neri
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.
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by Ayaz Nanji
Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.
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by Carmen Pietraru
You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.
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by Matthew Dibling
Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
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by Shannon Deep
Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well.
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by Eugine Dychko
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.
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by Christian Neri
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.
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by Peter Arvai
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
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by Jessica Davis
Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.
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by Mat Zucker
Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
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by Tarah Speck
More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.
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by Terrence Blair
When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?
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by Christian Neri
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide.
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by Ayaz Nanji
Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
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The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
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