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by Todd Ebert
B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
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by Ayaz Nanji
What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
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by Verónica Jarski
Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
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by Christian Neri
This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video.
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by Brian Bennett
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
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by Verónica Jarski
Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
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by Ayaz Nanji
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
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by Brian Sutter, Kim Keller
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
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by Ayaz Nanji
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
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by Barry Feldman
Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
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by Christian Neri
Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.
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by Mark Gross
Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
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by Anthony Piwarun
Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.
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by Rebecca Haynes
A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.
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by Johnathan Dane
In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Aleh Barysevich
Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.
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by Christian Neri
All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck.
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by Brad Shelton
Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better brand storyteller.
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by Ayaz Nanji
The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
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by Jake Athey
Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
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by Ayaz Nanji
What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?
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by Verónica Jarski
In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition.
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by Christian Neri
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office.
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by John Wieber
Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
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![Beware of Unsafe User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160430-beware-of-unsafe-user-generated-content-infographic-lg.jpg)
![Seven Common Blogging Mistakes to Avoid [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160426-seven-common-blogging-mistakes-to-avoid-infographic-lg.jpg)
![21 Video Marketing Ideas for Small-Business Budgets [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160423-21-video-marketing-ideas-for-small-budgets-infographic-lg.jpg)
In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates. more
![How to Create Content 10X Better Than Your Competitors' [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160409-how-to-create-content-10x-better-than-the-competitors-infographic-lg.jpg)
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