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by John Wieber
Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
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by Ayaz Nanji
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
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by Verónica Jarski
What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
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How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
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by Christian Neri
This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins.
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by Jim Yu
Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.
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by Ayaz Nanji
Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom.
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by Jawad Khan
If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.
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by Ayaz Nanji
The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.
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by Shirley Pattison
Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.
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by Ayaz Nanji
Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
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by Christian Neri
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr.
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by Jacqui Pretty
A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
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by Tom Hunt
Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
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by Ayaz Nanji
Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.
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by Shai Schwartz
We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.
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by Preston Pierce
Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.
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by Christian Neri
This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar.
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by Aly Saxe
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
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by Katie Carlson
Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
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by John Unger
It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.
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by Christian Neri
Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course.
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by Satish Polisetti
You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
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by Brad Jefferson
Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.
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by Verónica Jarski
Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
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![The Ideal Word Counts for Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160405-how-long-should-your-content-be-infographic-lg.jpg)
![Your Handy Cheat Sheet for Writing Headlines [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160402-infographic-lg.jpg)
Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. more
This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar. more
![A Sensible Social Media Checklist for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160308-social-media-checklist-for-2016-infographic-lg.jpg)
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