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by Jessica King
Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
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by Barry Feldman
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
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by Marissa Aydlett
GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
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by Angela Natividad
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.
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by Verónica Jarski
A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
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by Verónica Jarski
Peek into the content marketing crystal ball and see what industry experts predict for the new year.
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by Sarah Lang
When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.
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by Angela Natividad
What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help).
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by Gary Skidmore
The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
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by Tim Matthews
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
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by Mark Messick
Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
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by Angela Natividad
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!
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by Ayaz Nanji
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
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by Tom Whatley
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
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by Angela Natividad
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.
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These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
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These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
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These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
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by Andy Kelley
One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
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by Sarah Quinn
Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?
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by Ayaz Nanji
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.
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by Rory Schaff
The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?
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by Angela Natividad
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!
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by Ashley Taylor Anderson
Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
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by Tyler Lessard
In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.
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![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
![The Science of Creating Highly Shareable Roundup Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/16019-science-of-highly-shareable-posts-infographic-lg.jpg)
![Content Marketing Predictions for 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/content-marketing-predictions-2016-infographic-lg.jpg)
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
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