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by Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands.
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by Jim Compton-Hall
Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter.
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by Micah Pratt
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
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by Kelsey Raymond
You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.
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by Ayaz Nanji
An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a recent report from Wyzowl.
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by Christian Neri
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy!
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by Michael DeHaven
The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
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by Matt Cooper
As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, and measuring your success.
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by Ayaz Nanji
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.
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by Anna Talerico
Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
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by Jessica King
Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
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by Barry Feldman
Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
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by Marissa Aydlett
GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
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by Angela Natividad
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.
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by Verónica Jarski
A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
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by Verónica Jarski
Peek into the content marketing crystal ball and see what industry experts predict for the new year.
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by Sarah Lang
When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.
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by Angela Natividad
What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help).
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by Gary Skidmore
The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
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by Tim Matthews
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
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by Mark Messick
Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
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by Angela Natividad
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!
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by Ayaz Nanji
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
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by Tom Whatley
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
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by Angela Natividad
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.
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![What Content Types Should You Create? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160123-what-content-types-should-you-create-infographic-lg.jpg)
![The Science of Creating Highly Shareable Roundup Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/16019-science-of-highly-shareable-posts-infographic-lg.jpg)
![Content Marketing Predictions for 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/content-marketing-predictions-2016-infographic-lg.jpg)
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
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