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by Brian Burkhart
Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
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by Angela Natividad
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!
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by Verónica Jarski
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
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by Barry Feldman
There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
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by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
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by Angela Natividad
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).
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by Jeff Sierra
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
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by Ayaz Nanji
More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.
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by Bob Geller
These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
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by Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
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by Ayaz Nanji
Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
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by Verónica Jarski
Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
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by Angela Natividad
Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback.
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by Poppie Pack
Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
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by Drew Bernard
Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
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by Verónica Jarski
You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
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by Gillian Vallee
How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
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by Shane Barker
If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Ayaz Nanji
Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
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by Nash Riggins
For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
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by Jessica Davis
Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
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by Ayaz Nanji
What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?
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by Verónica Jarski
Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
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by Ayaz Nanji
Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
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![The Do's and Don'ts of Writing a Customer Case Study [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15060-killer-case-study-infographic-lg.jpg)
![Eight Powerful SlideShare Features You May Not Be Using [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150630-Close-up-of-businessman-hand-lg.jpg)
![Consumers' Mobile Video Viewing Habits [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250615-ddp-lg.jpg)
![Discover the Right A/B-Testing Formula Without Going Mad [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150620-discovering-the-right-a-b-test-formula-infographic-lg.jpg)
![29 Essential Content Marketing Metrics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150616-essential-content-marketing-metrics-infographic-lg.jpg)
![Travel Blogging Trends, Insights, and Pet Peeves [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120615-ddp-lg.jpg)
![Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15069-306-degree-marketing-wheel-infographic-lg.jpg)
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