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by Mark Hansen
Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business.
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by Linda Popky
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise?
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by Ayaz Nanji
B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm.
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by Angela Natividad
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.
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by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
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by Yad Bhatti
Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.
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by Brad Shorr
Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance.
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by Ayaz Nanji
How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
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by Gavin Finn
Improve your content's chances of being seen and shared by following these content marketing tips.
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by Angela Natividad
It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim ...
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by Andrew Davies
Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.
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by Brian Burkhart
Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
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by Angela Natividad
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!
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by Verónica Jarski
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
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by Barry Feldman
There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
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by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
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by Angela Natividad
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).
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by Jeff Sierra
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
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by Ayaz Nanji
More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.
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by Bob Geller
These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
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by Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
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by Ayaz Nanji
Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
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by Verónica Jarski
Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
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by Angela Natividad
Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback.
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by Poppie Pack
Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
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![The Do's and Don'ts of Writing a Customer Case Study [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15060-killer-case-study-infographic-lg.jpg)
![Eight Powerful SlideShare Features You May Not Be Using [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150630-Close-up-of-businessman-hand-lg.jpg)
![Consumers' Mobile Video Viewing Habits [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250615-ddp-lg.jpg)
![Discover the Right A/B-Testing Formula Without Going Mad [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150620-discovering-the-right-a-b-test-formula-infographic-lg.jpg)
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