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by Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
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by Sandra Gudat
Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.
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by Catalin Zorzini
Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.
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by Sonja Jobson
The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
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by Jordan Kretchmer
What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
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by Angela Natividad
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop.
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by Alexandra Recasan
Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
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by Mark Yeager
Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
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by Larry Kim
A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.
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by Verónica Jarski
About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
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by Angela Natividad
Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.
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by Dane Atkinson
Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
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by Ben Harper
Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
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by Josh Cohen
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
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by Verónica Jarski
Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
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by Emily Konouchi
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
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by Phil Gerbyshak
You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
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by Angela Natividad
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories.
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by Arundhati Sriraman
SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
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by Itai Sadan
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you.
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by Susan Solomon
When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
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by David Palmer
The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
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by Ayaz Nanji
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
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by Angela Natividad
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!
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by Leslie Weller
What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.
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![How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15052-become-a-pinterest-warrior-infographic-lg.jpg)
![Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150428-content-writing-gps-infographic-lg.jpg)
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