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by Larry Kim
A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.
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by Verónica Jarski
About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
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by Angela Natividad
Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy.
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by Dane Atkinson
Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
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by Ben Harper
Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
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by Josh Cohen
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
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by Verónica Jarski
Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
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by Emily Konouchi
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
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by Phil Gerbyshak
You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
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by Angela Natividad
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories.
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by Arundhati Sriraman
SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
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by Itai Sadan
On April 21, Google expanded its use of mobile-friendliness as a website ranking signal in search results. Here's a look at how the change may affect you.
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by Susan Solomon
When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
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by David Palmer
The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
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by Ayaz Nanji
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
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by Angela Natividad
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!
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by Leslie Weller
What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.
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by Françoise Henderson
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
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by Verónica Jarski
Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.
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by Ayaz Nanji
B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
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by Josh Haynam
Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
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by Ayaz Nanji
Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
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by Angela Natividad
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning.
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by Joanna Madej
As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
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by Amanda Durepos
Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
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![How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15052-become-a-pinterest-warrior-infographic-lg.jpg)
![Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150428-content-writing-gps-infographic-lg.jpg)
![Quick Tips for Perfecting Your Instagram Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150414-instagram-strategy-infographic-lg.jpg)
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