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by Helen Grimshaw
B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.
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by Vahe Habeshian
Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Ayaz Nanji
Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
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by Mandi Ellefson
Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
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by Angela Natividad
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ...
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by Ayaz Nanji
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
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by Jessica Hall
As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs and taking action accordingly.
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by Liz McClellan
Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare.
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by Larry Kim
Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories.
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by John Siebert
The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why.
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by Michael Gerard
As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
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by Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ...
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by Ayaz Nanji
Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
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by Peter Baron
This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
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by Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
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by Andy Crestodina
Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.
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Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!
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by Ayaz Nanji
Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.
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by Joe Chernov
How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.
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by Ann Handley
To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.
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by Ayaz Nanji
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.
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by Ayaz Nanji
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes?
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by Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!
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by Petr Palas
Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.
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School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
![The Driving Forces Behind 10 Years of Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-driving-force-behind-years-of-storytelling-infographic_peek.jpg)
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