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by Ed Barks
Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
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by Angela Natividad
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ...
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by Amanda Kiviaho
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
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by Ayaz Nanji
Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.
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by Verónica Jarski
Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
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by Michael Litt
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
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by Ayaz Nanji
Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
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by Angela Natividad
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ...
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by Helen Grimshaw
B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.
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by Vahe Habeshian
Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Ayaz Nanji
Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
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by Mandi Ellefson
Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
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by Angela Natividad
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ...
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by Ayaz Nanji
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
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by Jessica Hall
As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs and taking action accordingly.
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by Liz McClellan
Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare.
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by Larry Kim
Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories.
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by John Siebert
The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why.
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by Michael Gerard
As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
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by Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ...
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by Ayaz Nanji
Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
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by Peter Baron
This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
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by Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
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by Andy Crestodina
Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.
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Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ... more
![Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/double-your-pinterest-followers-peek.jpg)
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
![The Driving Forces Behind 10 Years of Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-driving-force-behind-years-of-storytelling-infographic_peek.jpg)
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