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by Verónica Jarski
To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
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by Girish Shenoy
What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a response. What went wrong?
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by Angela Natividad
Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.
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by Rachel Chilson
Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique needs—and there's more to it than translation.
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by Ayaz Nanji
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
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by Russ Somers
Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do.
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by Pooja Lohana
Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more easily make sense of visual info than text.
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by Beth Murphy
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs.
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by Jeannette de Beauvoir
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
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by Ayaz Nanji
The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
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by Angela Natividad
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ...
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by Françoise Henderson
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
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by Irv Shapiro
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.
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by Verónica Jarski
You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?
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by You Mon Tsang
Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
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by Heidi Lorenzen
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?
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by Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
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by Verónica Jarski
Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
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by Mike Barrett
For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
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by Angela Natividad
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.
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by Verónica Jarski
Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
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by Karol Król
First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.
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by Ayaz Nanji
Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.
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by Angela Natividad
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.
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by Bryan Lovgren
Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.
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![The Art and Science of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Art-and-Science-peek.jpg)
![The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080714-ddp-lg.jpg)
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ... more
![Five Reasons Your Awesome Content Isn't Going Viral [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-your-content-isnt-going-viral-peek.jpg)
![Happy Third Birthday, Google+! Now What? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/happy-third-birthday-google-plus-peek.jpg)
![Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketers-Mission-ROI-infographic-peek.jpg)
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