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by Irv Shapiro
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.
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by Verónica Jarski
You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?
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by You Mon Tsang
Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
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by Heidi Lorenzen
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing campaigns and content?
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by Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
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by Verónica Jarski
Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
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by Mike Barrett
For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
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by Angela Natividad
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.
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by Verónica Jarski
Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
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by Karol Król
First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.
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by Ayaz Nanji
Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.
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by Angela Natividad
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.
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by Bryan Lovgren
Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.
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by Verónica Jarski
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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by Ayaz Nanji
How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to click?
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by Angela Natividad
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).
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by Ayaz Nanji
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.
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by Caleb Gonsalves
What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
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by Rachel Foster
You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
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by Justin Gray
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.
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by Angela Natividad
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ...
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by Serban Enache
To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
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by Verónica Jarski
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.
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by Verónica Jarski
What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.
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by Mark Organ
Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work?
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![Five Reasons Your Awesome Content Isn't Going Viral [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-your-content-isnt-going-viral-peek.jpg)
![Happy Third Birthday, Google+! Now What? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/happy-third-birthday-google-plus-peek.jpg)
![Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketers-Mission-ROI-infographic-peek.jpg)
![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil). more
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ... more
![Content, Social, and Video in the Tech Purchase Process [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/it-decision-makers-and-content-marketing-infographic-peek.jpg)
![The Psychology of Sharing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/psychology of sharing-infographic-peek.jpg)
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