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by Tara Chila
Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.
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by Angela Natividad
Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.
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by Joe Chierotti
Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence.
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by Verónica Jarski
Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
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by Lisa Calhoun
Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the new realities of media.
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by Ayaz Nanji
Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
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by Rebecca Toth
Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
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by Angela Natividad
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ...
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by Grant Draper
SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads.
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by Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
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by Verónica Jarski
To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
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by Girish Shenoy
What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a response. What went wrong?
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by Angela Natividad
Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.
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by Rachel Chilson
Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique needs—and there's more to it than translation.
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by Ayaz Nanji
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
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by Russ Somers
Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do.
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by Pooja Lohana
Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more easily make sense of visual info than text.
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by Beth Murphy
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs.
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by Jeannette de Beauvoir
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
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by Ayaz Nanji
The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
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by Angela Natividad
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ...
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by Françoise Henderson
Have you overlooked the importance of localized mobile advertising? You shouldn't! Companies that translate and tailor their mobile content for local audiences have a huge advantage over their competitors.
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by Irv Shapiro
To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt solutions that measure and control calls.
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by Verónica Jarski
You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?
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by You Mon Tsang
Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
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![A Well-Balanced Content Menu for Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-blogging-food-groups-a-wellbalanced-diet-of-content-infographic-peek.jpg)
![Create Compelling Marketing Videos That Educate and Entertain [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/life-of-video-infographic-peek.jpg)
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ... more
![The Art and Science of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Art-and-Science-peek.jpg)
![The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080714-ddp-lg.jpg)
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ... more
![Five Reasons Your Awesome Content Isn't Going Viral [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-your-content-isnt-going-viral-peek.jpg)
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