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by Sandra Stewart
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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by Neil Payne
More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences?
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by Matthew Stibbe
We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to.
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by Angela Natividad
The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is challenging Snapchat, and whether there’s life after the Like. Skim to stay attuned.
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by Harmit Kamboe
If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be to create and grow your Klout profile.
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by Tara Chila
Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.
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by Angela Natividad
Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.
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by Joe Chierotti
Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence.
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by Verónica Jarski
Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
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by Lisa Calhoun
Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the new realities of media.
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by Ayaz Nanji
Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
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by Rebecca Toth
Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
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by Angela Natividad
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ...
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by Grant Draper
SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads.
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by Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
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by Verónica Jarski
To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
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by Girish Shenoy
What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a response. What went wrong?
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by Angela Natividad
Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.
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by Rachel Chilson
Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique needs—and there's more to it than translation.
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by Ayaz Nanji
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
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by Russ Somers
Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why their customers do.
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by Pooja Lohana
Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more easily make sense of visual info than text.
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by Beth Murphy
Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four of those signs.
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by Jeannette de Beauvoir
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
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by Ayaz Nanji
The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
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![The Five Essential Elements of a Great Company Story [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-essentials-of-a-great-company-story-infographic-peek.jpg)
![A Well-Balanced Content Menu for Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-blogging-food-groups-a-wellbalanced-diet-of-content-infographic-peek.jpg)
![Create Compelling Marketing Videos That Educate and Entertain [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/life-of-video-infographic-peek.jpg)
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ... more
![The Art and Science of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Art-and-Science-peek.jpg)
![The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080714-ddp-lg.jpg)
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