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by Stephanie Thompson
A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.
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by Adam Weinroth
"Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.
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by Derek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.
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by George Burciaga
Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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by Cameron Avery
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.
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by Andy Crestodina
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.
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by Angela Natividad
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.
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by Ayaz Nanji
Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
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by William Arruda
Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
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by Tricia Heinrich
2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
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by Jason Miller
How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.
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by Cameron Avery
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.
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by Kathy Klotz-Guest
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
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by Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
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by Verónica Jarski
What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
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by Corey O'Loughlin
Marketing resolutions, like personal ones, often fail for specific reasons. Here's a look at four of them.
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by Michael Litt
Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.
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by Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ...
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by Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
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by Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.
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by Anna Pfeiffer
We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.
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by Heather Wied
Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
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by Aaron Everson
Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
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by Alesia Krush
What metrics can marketers track to make sure their content strategy is headed in the right direction?
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by Russ Somers
As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
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![The State of Social Media in 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-social-media-2013-peek.jpg)
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ... more
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. more
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