Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Kathy Klotz-Guest
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
more
by Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
more
by Verónica Jarski
What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
more
by Corey O'Loughlin
Marketing resolutions, like personal ones, often fail for specific reasons. Here's a look at four of them.
more
by Michael Litt
Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.
more
by Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ...
more
by Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
more
by Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.
more
by Anna Pfeiffer
We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.
more
by Heather Wied
Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
more
by Aaron Everson
Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
more
by Alesia Krush
What metrics can marketers track to make sure their content strategy is headed in the right direction?
more
by Russ Somers
As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
more
by Ayaz Nanji
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
more
by Verónica Jarski
What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
more
by Grant Draper
The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
more
by Angela Natividad
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.
more
by Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
more
by Verónica Jarski
We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.
more
by Verónica Jarski
Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
more
by Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ...
more
by Cristina Pedroza
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture
The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ...
more
by Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions.
more
by Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now.
more
by Apu Gupta
Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend.
more
![The State of Social Media in 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-social-media-2013-peek.jpg)
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ... more
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. more
![20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/20-captivating-marketing-statistics-that-will-drive-2014-infographic-peek.jpg)
![Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/marketing-trends-stats-events-in-2013-infographic-peek.jpg)
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ... more
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ... more
MarketingProfs uses single