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by Carrie Morgan
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
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by Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate.
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by Michael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.
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by Barry Feldman
I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
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by Russ Fradin
Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.
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by Ann Handley
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ...
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by Rebecca Joyner
Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?
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by Angela Natividad
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good ...
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by Seth Price
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).
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by Mike Molinari
For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.
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by Alan Belniak
Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content.
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by Kerry O'Shea Gorgone
Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
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by Verónica Jarski
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
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by Aleh Barysevich
In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target.
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by Angela Natividad
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ...
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by Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
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by Michael Litt
Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and the crucial role video plays within each.
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by Kyle Lacy
Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
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by Roger Katz
How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three main categories.
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by Jane Zupan
Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the maximum marketing impact.
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by Marcia Yudkin
This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
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by Verónica Jarski
I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here's a look at his tips in the form of visual sketchnotes.
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by Suzanne Ritter
So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're more than likely inclined to want to.)
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by Richard Pelletier
"People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
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My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ... more
![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ... more
![The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/copywriting-hype-no-hype-peek.jpg)
![Think (and Market) Like a Rock Star [Visual Sketchnotes]](https://i.marketingprofs.com/assets/images/opinions/think-and-market-like-a-rock-star.jpg)
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