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by Susan Weiner
Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.
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by Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ...
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by Ayaz Nanji
The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.
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by Mary PotterKenyon
Frugality has become a necessity for many consumers. So, to help marketers understand how to reach the coupon-cutting population, I'm sharing insights from 30-plus years as a coupon enthusiast and theTri-State Area's coupon queen.
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by Kathy Klotz-Guest
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.
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Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.
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Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.
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by Chris Laub
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
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by Paul Sanders
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
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by Michele Miller
Recently, Chipotle's video featuring a scarecrow went viral. What made the animated short such a hit online?
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by Tom Martin
I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.
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by Doug Kessler
Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.
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by Ayaz Nanji
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
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by Ian Cleary
Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.
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by Verónica Jarski
If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...
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by Carrie Morgan
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
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by Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate.
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by Michael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.
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by Barry Feldman
I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
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by Russ Fradin
Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.
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by Ann Handley
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ...
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by Rebecca Joyner
Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?
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by Angela Natividad
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good ...
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by Seth Price
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).
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Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
![The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-content-marketing-2014-benchmarks-budgets-and-trends-1000-peek.jpg)
![How to Do Responsive Web Design Right [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/responsive-design-getting-it-right-infographic-peek.jpg)
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ... more
![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
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