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by Chris Laub
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
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by Paul Sanders
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
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by Michele Miller
Recently, Chipotle's video featuring a scarecrow went viral. What made the animated short such a hit online?
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by Tom Martin
I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.
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by Doug Kessler
Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.
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by Ayaz Nanji
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
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by Ian Cleary
Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.
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by Verónica Jarski
If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...
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by Carrie Morgan
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
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by Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate.
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by Michael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.
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by Barry Feldman
I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
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by Russ Fradin
Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.
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by Ann Handley
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ...
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by Rebecca Joyner
Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most SEO value away from press releases. Now what?
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by Angela Natividad
Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that lets brands ask fans for permission to use their photos; and Facebook and Twitter's latest efforts to get in good ...
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by Seth Price
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking).
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by Mike Molinari
For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.
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by Alan Belniak
Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content.
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by Kerry O'Shea Gorgone
Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
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by Verónica Jarski
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
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by Aleh Barysevich
In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target.
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by Angela Natividad
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ...
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by Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
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![How to Do Responsive Web Design Right [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/responsive-design-getting-it-right-infographic-peek.jpg)
My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing ... more
![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ... more
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