Marketing Articles: Content

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Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments

by Denise Roberts McKee

Content
With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing of the past. How do you break through the clutter and succeeed in sharing your message? more
Seven Do's and Don'ts of Mobile App Marketing [Infographic]

by Verónica Jarski

Content
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. more
The Inbox Is a Battlefield [Infographic]

by Verónica Jarski

Content
On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic. more
Why Should Marketers Care About Creating Videos?

by Gary Lipkowitz

Content
Customers don't merely like videos... they expect their favorite brands to create them. Check out a few more reasons for adding video to your marketing arsenal. more
Design Emails With a Mobile Mindset: Five Tips

by Celine Neulat

Content
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen. more
The State of Video in 2013 [Video Infographic]

by Jose Sanchez

Content
This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what these numbers mean for marketers. more
Three Deadly Reasons Most Websites Fail

by Mike Volpe

Content
Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site. more
#SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

by Angela Natividad

Content
Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other ... more
Just Because Day: Do Something for the Fun of It (and Stretch Your Marketing Muscles)

by Verónica Jarski

Content
August 27 is Just Because Day, so you have a week to think about doing something differently in your marketing... just because. No need for drastic change; just do one thing differently. You may find unexpected opportunities. more
How Do You Measure Content Marketing? [Infographic]

by Verónica Jarski

Content
How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary. more
In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)

by Catherine Sherlock

Content
In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle... more
Are You Argo-izing Your Content?

by Sue Duris

Content
In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Content
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more
Build an Award-Building Blog in Less Than a Year [Visual Sketchnotes]

by Verónica Jarski

Content
In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual sketchnotes. more
Webinar Benchmarks, Trends, and Best-Practices

by Ayaz Nanji

Content
Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report. more
Make Sure Your Emails Are Wicked Smaht [Slideshow]

by Perrin McCormick

Content
Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications. more
In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)

by Catherine Sherlock

Content
The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience. more
Top B2B Content Marketing Trends in 2013

by Ayaz Nanji

Content
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey. more
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting

by Angela Natividad

Content
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more
Successful Brands on YouTube: Best-Practices and Metrics

by Ayaz Nanji

Content
Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability. more
The Best Content Ideas Come From Customers' Nightmares

by Barry Feldman

Content
Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows what we'll find... more
Animals Taking Over Social Media [Infographic]

by Verónica Jarski

Content
If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media. more
Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]

by Verónica Jarski

Content
On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. Here's a peek at a few suggestions. more
Which Comes First: Content or Marketing Automation Software?

by Katie Hollar

Content
For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it's not that simple. (Of course not, we're marketers!) more
The State of Digital Copywriting: Top Challenges and Trends

by Ayaz Nanji

Content
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. more