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by Mike Molinari
For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand.
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by Alan Belniak
Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content.
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by Kerry O'Shea Gorgone
Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
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by Verónica Jarski
What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
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by Aleh Barysevich
In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the right page to rank for the keyword you target.
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by Angela Natividad
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ...
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by Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
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by Michael Litt
Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and the crucial role video plays within each.
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by Kyle Lacy
Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
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by Roger Katz
How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three main categories.
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by Jane Zupan
Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the maximum marketing impact.
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by Marcia Yudkin
This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
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by Verónica Jarski
I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here's a look at his tips in the form of visual sketchnotes.
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by Suzanne Ritter
So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're more than likely inclined to want to.)
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by Richard Pelletier
"People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
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by Denise Roberts McKee
With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing of the past. How do you break through the clutter and succeeed in sharing your message?
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by Verónica Jarski
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
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by Verónica Jarski
On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic.
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by Gary Lipkowitz
Customers don't merely like videos... they expect their favorite brands to create them. Check out a few more reasons for adding video to your marketing arsenal.
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by Celine Neulat
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
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by Jose Sanchez
This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what these numbers mean for marketers.
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by Mike Volpe
Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site.
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by Angela Natividad
Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other ...
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by Verónica Jarski
August 27 is Just Because Day, so you have a week to think about doing something differently in your marketing... just because. No need for drastic change; just do one thing differently. You may find unexpected opportunities.
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by Verónica Jarski
How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.
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![What Boosts a Web Page's Search Rank in Google? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/searchmetrics_infographic_ranking_factors_us_2013-sm-peek.jpg)
Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on Facebook's video ad play, Google's cookie-killer, and how to use hashtags to promote music (or just about anything else). Skim ... more
![The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/copywriting-hype-no-hype-peek.jpg)
![Think (and Market) Like a Rock Star [Visual Sketchnotes]](https://i.marketingprofs.com/assets/images/opinions/think-and-market-like-a-rock-star.jpg)
![Seven Do's and Don'ts of Mobile App Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/infographic-7-dos-and-donts-of-mobile-app-marketing-peek.jpg)
![The Inbox Is a Battlefield [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Inbox-is-a-Battlefield-peek.jpg)
![The State of Video in 2013 [Video Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/130827-video-lg.jpg)
Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other ... more
![How Do You Measure Content Marketing? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/How-Do-You-Measure-Content-Marketing-peek.jpg)
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