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by Verónica Jarski
Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.
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by Sam Decker
The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience.
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by Jennifer Robinson
If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why?
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by Verónica Jarski
Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins.
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by Verónica Jarski
Kerry O'Shea Gorgone recently talked to Andrea Weckerle, author of Civility in the Digital Age in a recent Marketing Smarts podcast. As I listened, I took sketchnotes, which I'm sharing here in a slide show.
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by Rocky Walls
Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. Why? Because its benefits are so many.
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by Pawan Deshpande
As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the ...
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by Jay Pinkert
Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
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by Philip Paranicas
Self-selecting customers are prospects and customers who have chosen to follow your social media initiatives. They selected to be part of your life. So, aside from Likes and views, what's the real value of these social media buffs?
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by Verónica Jarski
How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.
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by Aaliyah Madadi
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.
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by Danny Groner
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.
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by Verónica Jarski
All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.
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by Michelle Rebecca
You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.
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by Neil Mody
Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?
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by Ayaz Nanji
Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
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by Craig Fitzgerald, C.C. Chapman
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.
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by Doug Kessler
Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
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by Stephen Shepherd
As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.
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by Chris Nosal
Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.
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by Aaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?
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by Catherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.
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by Verónica Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.
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by Dilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.
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by Jason Miller
Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.
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![A Guide to Marketing Genius: Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/beginners_guide_to_content_marketing-peek.jpg)
![On Pinterest, the Eyes Have It [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/The-Eyes-Have-It-Curalate-Infographic-peek.jpg)
![Dealing With Trolls, Jerks, and Other Online Bullies [Slideshow]](https://i.marketingprofs.com/assets/images/opinions/trolls-daily-fix.jpg)
As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the ... more
![Content Marketing Sweetens the Mix [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Marketing-Sweetens-the-Mix-peek.jpg)
![The State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-b2b-content-marketing-peek.jpg)
![How B2B Content Impacts Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040613-ddp-lg.jpg)
![The State of Digital Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
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