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by Philip Paranicas
Self-selecting customers are prospects and customers who have chosen to follow your social media initiatives. They selected to be part of your life. So, aside from Likes and views, what's the real value of these social media buffs?
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by Verónica Jarski
How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.
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by Aaliyah Madadi
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.
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by Danny Groner
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.
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by Verónica Jarski
All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.
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by Michelle Rebecca
You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.
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by Neil Mody
Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?
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by Ayaz Nanji
Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
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by Craig Fitzgerald, C.C. Chapman
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.
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by Doug Kessler
Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
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by Stephen Shepherd
As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.
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by Chris Nosal
Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.
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by Aaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?
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by Catherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.
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by Verónica Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.
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by Dilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.
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by Jason Miller
Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.
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by Sonja Jobson
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing.
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by Angela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ...
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by Ayaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.
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by Frank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.
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by Meghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way.
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by Christina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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by Alastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.
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by Daniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.
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![Content Marketing Sweetens the Mix [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Marketing-Sweetens-the-Mix-peek.jpg)
![The State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-b2b-content-marketing-peek.jpg)
![How B2B Content Impacts Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/040613-ddp-lg.jpg)
![The State of Digital Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
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