What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season and Dickens's famous story, I illustrated a glimpse into Scrooge's life as a marketer and his past, present, and future. more

Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions. more

The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic. more

Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you. more

Want to see how other companies make the most of their Company Pages? Here's a look at the Best of Company Pages 2012 from LinkedIn. more

A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges. more

Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy. more

Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool. more

Lna Khavinson, senior product marketing manager, at LinkedIn Company Pages, will share insights on getting the most out of your LinkedIn Company Pages at a free session. more

Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online video to increase in-person tradeshow meetings with targeted decision makers by 218%. more

Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your site to naturally grow in popularity. more

As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you. more

Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata. more

Larn how attending this free MarketingProfs virtual conference on Dec. 14 can help you become a social media dynamo. more

Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software. more

Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process any marketer can use to link interaction (behavior) with content and a method for measuring relevancy. more

Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. But one major problem most of marketers have with video is this: How the heck do you measure the success ... more

Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website. more

Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. more

Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content marketing, according to the findings of the first B2C content marketing study from MarketingProfs and ... more

Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so that when people come looking, they find you. But that's just the beginning... more

Want to learn how to re-engage your inactive subscribers? Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time). more

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "According to a study by Litmus, ... more

Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their social media budgets in 2012 is 4 times higher than the proportion of those that have decreased social budgets, according ... more

From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social media—particularly Twitter—has been even harsher, according to a report by Pew Research. more