How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it. So, how are you doing in your efforts to reach your target audience via Facebook? more

How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your inbox. But what if—below her sign-off—she adds a P.S.? "Suddenly, she's got your attention," writes Sid Smith in an article at ... more

I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better. more

The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content? Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ... more

If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips. more

If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency? "When your audience is left with no direction and no ... more

Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales. more

Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools. more

Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report. more

Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand and crafting the right tagline. more

Inspired by the MarketingProfs University classes of Ginny Redish and Erika Napoletano, I doodled up a slide show of their key tips for online writing and blog-building. more

Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving. more

Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The Three E's of Successful Content Marketing." Those E's make it easy for businesses to remember the most important ... more

What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success. more

Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies. more

MarketingProfs.com is being hobbled today because of a denial of " attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. That’s been frustrating for all of us, and for many ... more

OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ways to reach online customers despite personalized search. more

To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors. more

Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience understand your product, service, or business. So, to help your company unearth real-life stories from within your organization, ... more

Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ... more

Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash. more

Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance. more

Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. more

What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to how much sun they need and how aerated the soil should be," writes Jenny Halasz at Search Engine Land. "You ... more

Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? more