Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales. more

Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools. more

Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report. more

Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand and crafting the right tagline. more

Inspired by the MarketingProfs University classes of Ginny Redish and Erika Napoletano, I doodled up a slide show of their key tips for online writing and blog-building. more

Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving. more

Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The Three E's of Successful Content Marketing." Those E's make it easy for businesses to remember the most important ... more

What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success. more

Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies. more

MarketingProfs.com is being hobbled today because of a denial of " attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. That’s been frustrating for all of us, and for many ... more

OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ways to reach online customers despite personalized search. more

To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation—and send customers straight to your competitors. more

Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience understand your product, service, or business. So, to help your company unearth real-life stories from within your organization, ... more

Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ... more

Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips that helped make their site a huge Internet smash. more

Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline to drive better marketing performance. more

Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. more

What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to how much sun they need and how aerated the soil should be," writes Jenny Halasz at Search Engine Land. "You ... more

Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? more

You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, your blog isn't getting any comments or shares at all. What are you doing wrong? Perhaps you're making some of the ... more

Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So ... more

A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy in an article at MarketingProfs. They "trigger local citations of your business and aid in deepening your local market penetration," ... more

In an age of information overflow, having a user-friendly website is critical. How does your site measure up? Here is a three-step approach to analyzing the usability of your website, along with tips for improving its usability. more

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata. more

We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post ... more