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by Drew McLellan
MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business.
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In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it.
According to MarketingProfs' latest study, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, nine out of 10 B2B marketers are using content marketing to help ...
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by Nicolas Gremion
Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content.
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In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.
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You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million pages on the site. How can you best make use of SlideShare? David Armano offers these five tips for "Optimizing ...
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If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012.
Scary thought, yes. But some trends do indeed prove timeless.
In an article at MarketingProfs, Maciej Ossowski offers a list of 2011 trends that will ...
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Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs.
"So, before you choose your brand ...
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by Charles Gold
To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have?
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by Haydn Shaughnessy
Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership.
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by Guest Blogger
MarketingProfs guest blogger Christine Anderson shares business lessons she learned from her walk along Spain's famous Camino de Santiago.
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by Guest Blogger
MarketingProfs guest blogger Henry Cazalet shares reasons why text messaging, though often overlooked, can enhance your relationship with your customers and boost business.
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Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too complicated and difficult. But it needn't be, says Mack Collier in his MarketingProfs article "Ten Steps to Creating Your Own ...
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"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get."
Hard—but not impossible.
McGaffin suggests you begin your quest for stellar links by assembling a list of potential link partners and setting a ...
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by Chris Chariton
What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.
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You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard?
Mashable interviewed the five social media voices behind some of the most successful brands in media ...
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by Verónica Jarski
The content universe is wider and broader than many imagine. Learn to expand your content marketing by attending our free Content Marketing virtual conference!
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by Guest Blogger
MarketingProfs guest blogger Irv Shapiro offers three suggestions to help marketers improve their ability to identify return on both online and offline marketing campaigns.
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by Jeff Hasen
The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action?
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Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents intent on undermining the creation of compelling content.
Here's a quick look at six common saboteurs of your content—and ways to ...
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Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ...
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by Jason Falls
MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or listening to practitioners talk about social media marketing.
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by Guest Blogger
Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to keep in mind when you next deliver your sales pitch.
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by Verónica Jarski
On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Each weekly episode is packed with insights into the world of marketing.
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Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images.
Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ...
more
by Guest Blogger
MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts.
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In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, nine out of 10 B2B marketers are using content marketing to help ... more
You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million pages on the site. How can you best make use of SlideShare? David Armano offers these five tips for "Optimizing ... more
If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But some trends do indeed prove timeless. In an article at MarketingProfs, Maciej Ossowski offers a list of 2011 trends that will ... more
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... more![How We Should Think About Marketing. A New Model [Prezi]](https://i.marketingprofs.com/assets/images/daily-chirp/charles-gold-prezi.jpg)
Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too complicated and difficult. But it needn't be, says Mack Collier in his MarketingProfs article "Ten Steps to Creating Your Own ... more
"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not impossible. McGaffin suggests you begin your quest for stellar links by assembling a list of potential link partners and setting a ... more
Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents intent on undermining the creation of compelling content. Here's a quick look at six common saboteurs of your content—and ways to ... more
Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
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