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  • How Two Brands Found Their Social Voice
    You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... more
  • Free Friday: Attend DMW to Broaden Your Content Marketing World
    by Verónica Jarski
    The content universe is wider and broader than many imagine. Learn to expand your content marketing by attending our free Content Marketing virtual conference! more
  • How to Find ROI in the Multichannel Marketing Haystack
    by Guest Blogger
    MarketingProfs guest blogger Irv Shapiro offers three suggestions to help marketers improve their ability to identify return on both online and offline marketing campaigns. more
  • 5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
    by Jeff Hasen
    The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action? more
  • How to Defeat Six Fierce Opponents of Compelling Content
    Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents intent on undermining the creation of compelling content. Here's a quick look at six common saboteurs of your content—and ways to ... more
  • Are Popover Forms Right for You?
    Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
  • The Questions I Would Ask If I Were Marketing Your Business
    by Jason Falls
    MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or listening to practitioners talk about social media marketing. more
  • How to Deliver Your Sales Pitch, So Folks Listen
    by Guest Blogger
    Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to keep in mind when you next deliver your sales pitch. more
  • by Verónica Jarski
    On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Each weekly episode is packed with insights into the world of marketing. more
  • Five Tips for Building Brand Fidelity With Tumblr
    Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
  • 7 Reasons You Need to Love Lead Management
    by Guest Blogger
    MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts. more
  • by Linda Ireland
    MrketingProfs blogger Linda Ireland discusses how Netflix could have better handled how it rolled out its big changes in its services. more
  • A Seven-Step Road Map for Your Content Marketing
    Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more
  • Four Ways to Optimize Your Email's Call to Action
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
  • Three Ways to Optimize Your Online Content Program
    "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system in place to make sure your content has a fighting chance," writes Jason Miller at MarketingProfs Daily Fix blog. And ... more
  • Gen-Y Won't Buy Without User-Generated Input
    Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more
  • Three Ways to Make Your Content Search-Friendly
    In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more
  • Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference
    by Guest Blogger
    Have to video conference? Worried about being in front of the camera? MarketingProfs guest blogger Sean O'Brien offers his tips and tricks for feeling at ease in front of the camera. more
  • Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience
    by Verónica Jarski
    Want to gain more customers through improved cross-channel customer interactions? Enjoy this Free Friday's gift: the Optimizing the Customer Journey: Strategy and Case Study seminar. more
  • Blogs Top List of Social Media Investments for 2012
    Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more
  • Six Ways to Make Your Content Shareable
    Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more
  • Four Ways Small Businesses Can Make a Big Email Splash
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
  • by Jeffrey L.Cohen
    2Bcompanies need to understand how social media can connect with their sales cycle. MarketingProfs blogger Jeff L. Cohen offers advice about how to do just that. more
  • Four Ways to Own the First SERP
    "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
  • Create Content for Each Stage of the B2B Buying Journey
    Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ... more

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