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We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto blog, Fawn Young recounts the story of an online retailer that had the right idea—but the wrong content.
After purchasing a ...
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"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog.
Sadly, that level of attention to the written word is often lacking these days. With the ...
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Wat sets apart the top-shelf events from the more pedestrian gatherings? MarketingProfs blogger Tobias Schremmer shares the three basics every event you attend must have.
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by Guest Blogger
Everyone wants to be loved, so it's painful when there's a flash of hate in social media. MarketingProfs guest blogger Greg Scott gives tips for handling haters on Facebook.
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In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ...
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by Guest Blogger
MarketingProfs guest blogger Paul Turnbull shares tips to add a dash of sparkle to last-minute email marketing campaigns.
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On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole.
"Think of these signals like the dust jacket of a book," writes Tom Pick at the Webbiquity blog. "[Y]ou can discern quite a bit about what a book is ...
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Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ...
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by Guest Blogger
MarketingProfs guest blogger Scott Paley of Abstract Edge cuts through the angst & anxiety of creating a website-building process. He offers a six-step process that works!
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As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of the crop being mentioned this fall.
The three most popular business apps at the GetApp site in October were the Zoho ...
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When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic?
In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack:
"To keep you ...
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by Danny Iny
How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
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by Christian Gulliksen
In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page.
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by Gavin Heaton
Aconversation without active listening is just noise. But how to listen? MarketingProfs blogger Gavin Heaton shows us what singer Natalie Merchant taught him about listening.
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by Guest Blogger
MarketingProfs guest blogger Angus Glover Wilson of TagMan shares his thoughts and ideas for meeting customer privacy obligations without sacrificing online tracking.
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by Linda Ireland
MarketingProfs blogger Linda Ireland offers seven ideas for bringing the mindset of fantastic customer service to every department within your organization.
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"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they use but it does have some weight when determining the SEO power of a Web page."
To clarify Google's stance on ...
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by Guest Blogger
MarketingProfs guest blogger Amanda Maksymiw of OpenView Labs discusses why you should integrate influencer marketing into your mix and gives you 5 steps to guide you through it.
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by Danielle Rodabaugh
Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
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by Megan Leap
MketingProfs blogger Megan Leap shares the 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.
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According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, "You need to develop a relationship with the consumer as well. Otherwise you are ...
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by Steve Olenski
MketingProfs blogger Steve Olenski has some fun with the American Film Institute's Top 100 Movie Quotes. How do these relate to social media? Read on to find out.
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"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot.
That means if you ...
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People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity.
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We've talked up a storm about "gamification," and here's why:
As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun types in a marketing effort is with smart game thinking—a balance of playfulness and strategic design.
Kim has produced a detailed ...
more
We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto blog, Fawn Young recounts the story of an online retailer that had the right idea—but the wrong content. After purchasing a ... more
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog. Sadly, that level of attention to the written word is often lacking these days. With the ... more
In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... more
Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... more
When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack: "To keep you ... more
![Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/113011_slide-show_lg.jpg)
According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, "You need to develop a relationship with the consumer as well. Otherwise you are ... more
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun types in a marketing effort is with smart game thinking—a balance of playfulness and strategic design. Kim has produced a detailed ... more
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