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"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ...
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by Guest Blogger
MarketingProfs guest blogger Nichole Kelly is the CEO of Full Frontal ROI Consulting and shares five vital tips for proving that social media matters to your company team members.
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Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google Suggest displayed our client's brand name + the word 'scam' as the second option, directly below their brand name." Patterson's ...
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by Tyler Garns
Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
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by Jason Miller
Want to prevent your content from being snuffed out too early? MarketingProfs blogger Jason Miller offers five tips to make sure your content is kept alive and thriving online.
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More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise.
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by Matthew Grant
Marketing Smarts podcast host Matt T. Grant asks Shannon Paul of A Healthier Michigan how marketers should answer the question, "How will this brand live and breathe?"
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We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto blog, Fawn Young recounts the story of an online retailer that had the right idea—but the wrong content.
After purchasing a ...
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"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog.
Sadly, that level of attention to the written word is often lacking these days. With the ...
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Wat sets apart the top-shelf events from the more pedestrian gatherings? MarketingProfs blogger Tobias Schremmer shares the three basics every event you attend must have.
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by Guest Blogger
Everyone wants to be loved, so it's painful when there's a flash of hate in social media. MarketingProfs guest blogger Greg Scott gives tips for handling haters on Facebook.
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In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ...
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by Guest Blogger
MarketingProfs guest blogger Paul Turnbull shares tips to add a dash of sparkle to last-minute email marketing campaigns.
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On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole.
"Think of these signals like the dust jacket of a book," writes Tom Pick at the Webbiquity blog. "[Y]ou can discern quite a bit about what a book is ...
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Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ...
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by Guest Blogger
MarketingProfs guest blogger Scott Paley of Abstract Edge cuts through the angst & anxiety of creating a website-building process. He offers a six-step process that works!
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As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of the crop being mentioned this fall.
The three most popular business apps at the GetApp site in October were the Zoho ...
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When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic?
In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack:
"To keep you ...
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by Danny Iny
How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
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by Christian Gulliksen
In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page.
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by Gavin Heaton
Aconversation without active listening is just noise. But how to listen? MarketingProfs blogger Gavin Heaton shows us what singer Natalie Merchant taught him about listening.
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by Guest Blogger
MarketingProfs guest blogger Angus Glover Wilson of TagMan shares his thoughts and ideas for meeting customer privacy obligations without sacrificing online tracking.
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by Linda Ireland
MarketingProfs blogger Linda Ireland offers seven ideas for bringing the mindset of fantastic customer service to every department within your organization.
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"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they use but it does have some weight when determining the SEO power of a Web page."
To clarify Google's stance on ...
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by Guest Blogger
MarketingProfs guest blogger Amanda Maksymiw of OpenView Labs discusses why you should integrate influencer marketing into your mix and gives you 5 steps to guide you through it.
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