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The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won subscribers. A focus on creating engaging copy not only helps subscribers stay interested in what you have to say, "it ...
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski discusses 5 reasons why folks are ditching your landing pages ... and what you can do to help visitors stick around longer.
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Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog to examine how the traits of good email copy can enhance the quality of your content marketing. So before you ...
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by Brent Walker
The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
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B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire.
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"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content."
How do you persuade the C-suite about content marketing's value to your SEO efforts?
You'll need a solid ...
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their influence.
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by Guest Blogger
MarketingProfs guest blogger Paul Prisco gives the scoop on three common mistakes when crafting a QR code and what you can do to make yours more effective and engaging.
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Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by ...
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by Guest Blogger
MarketingProfs guest blogger Chris Wise shares five tricks of the trade to see if your business idea will fly with customers.
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by Matthew Grant
In Marketing Smarts, the podcast of MarketingProfs, host Matt T. Grant talks with Mike Volpe of HubSpot about how to encourage sales and marketing to work together effectively.
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There's a good chance you've gotten email with the phrase "bad news" in the subject line.
"It has been used by a number of Internet marketers to increase response rates, notably during product launches, often achieving particularly high response rates," writes Danny Iny at the AWeber blog.
Why does a "bad news" ...
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by Guest Blogger
MarketingProfs guest blogger Yo Noguchi of Benchmark Email explains what the European Union's application of the e-Privacy directive means to U.S. marketers.
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by Brent Walker
ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
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If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership.
But take heart: Sometimes all you need are a few tweaks here and there.
"A little attention to this area ...
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by Corey O'Loughlin
MarketingProfs blogger Corey O'Loughlin offers three reasons why content marketers need to make podcasting part of their marketing mix.
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by Guest Blogger
In light of the R.I.P Steve Jobs scam on Facebook, MarketingProfs guest blogger Andrew Parker offers 5 tips for letting customers know that you're a legitimate businessperson.
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by Guest Blogger
MarketingProfs guest blogger Bob Knorpp talks about how social currency and alternative currency are growing in significance and how the Starbucks card exemplifies both.
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by Ann Handley
MrketingProfs chief content officer and blogger Ann Handley
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by Verónica Jarski
In memory of Steve Jobs, co-founder of Apple, MarketingProfs pays tribute to one of his best speeches, urging graduates to pursue an authentic, curious life doing what they love.
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by Matthew Grant
MarketingProfs's Marketing Smarts podcast host Matt T. Grant interviews Frank Days, practitioner of Agile Marketing, to learn how it helps folks work together quickly to get more done.
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by Guest Blogger
MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability to feel sympathy for digital creations and how marketers can use this fact now for their storytelling.
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by Ashley Cotter-Cairns
Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
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by Brent Walker
Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to?
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by Ron Ploof
MarketingProfs blogger Ron Ploof gives a quick overview of how execs favor traditional media and how to use numbers to gear their interest towards social media.
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The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won subscribers. A focus on creating engaging copy not only helps subscribers stay interested in what you have to say, "it ... more
![Dialogue Writing, Part 2: Where to Start [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111018_dialogue_lg.jpg)
"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content." How do you persuade the C-suite about content marketing's value to your SEO efforts? You'll need a solid ... more
Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by ... more
There's a good chance you've gotten email with the phrase "bad news" in the subject line. "It has been used by a number of Internet marketers to increase response rates, notably during product launches, often achieving particularly high response rates," writes Danny Iny at the AWeber blog. Why does a "bad news" ... more
![Dialogue Writing, Part 1: Chaos Is Good! [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111011_video_lg.jpg)
If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there. "A little attention to this area ... more
![Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]](https://i.marketingprofs.com/assets/images/articles/lg/111004_brain_lg.jpg)
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