Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of surprise. It's a game of long-term seduction rather than "one and done" communication—that is, a short-term message via a single ... more

"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or RSVP." So how do you consistently encourage subscribers to take action without turning them off? "From the email itself to the ... more

Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and they offer great lessons in experiential marketing. more

Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams. more

Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB marketers sense they have too much to lose. But there's much to gain, too. more

Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could that happen? "The answer was simple," he writes in the Marketing Trenches blog. "I wasn't asking myself the right questions, and ... more

How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of fakery? In a post at ReelSEO, Jeremy Scott discusses a video that attracted plenty of hits—and skepticism. Did a GForm case ... more

If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales. more

Want to differentiate yourself from your competitors? MarketingProfs blogger Matt Grant shares tips from an interview with Mark Levy regarding his client Captain Inferno. more

So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' newly acquired expectations? As Ardath Albee notes in a post at the Marketing Interactions blog, when a clever new outreach effort ... more

A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you sent your message to the wrong list. What should you do? "Exactly how you respond depends on the degree of severity ... more

The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore. more

You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their social media efforts to drive more traffic back to their websites (and their calls-to-action)," writes Jeffrey L. Cohen at the ... more

Need some colorful inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we're giving away a free holiday campaign planner. more

MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business. more

In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, nine out of 10 B2B marketers are using content marketing to help ... more

Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way to attract that attention is to start a community around your content. more

In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight. more

You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million pages on the site. How can you best make use of SlideShare? David Armano offers these five tips for "Optimizing ... more

If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But some trends do indeed prove timeless. In an article at MarketingProfs, Maciej Ossowski offers a list of 2011 trends that will ... more

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... more

To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have? more

Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to excel in thought leadership. more

MarketingProfs guest blogger Christine Anderson shares business lessons she learned from her walk along Spain's famous Camino de Santiago. more

MarketingProfs guest blogger Henry Cazalet shares reasons why text messaging, though often overlooked, can enhance your relationship with your customers and boost business. more