Marketing Articles: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

by Russell Glass

Content
The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do. more
Six Story Elements to Help You Make Your Case

Content
To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury over. The same is true in marketing. Just like lawyers, marketers draw their audience to their side by solid storytelling. But ... more
Content Creation: How to Build a Successful Outsourced Team

by Steve Lazuka

Content
Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you can overcome those challenges. more
Marketers and Content Consumption, Use, and Measurement

by Mark C. Nardone

Content
Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. This brief survey considers how marketers consume content, and how they use and measure it in their work as marketers. more
Zen and the Art of Conference Presenting

by Lara Haehle

Content
At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less than excellent. more
Is This the Future of Content Marketing? Transmedia Storytelling Emerges

by Lenna Garibian

Content
As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude. more
10 Things We Love and Hate About Pinterest [Infographic]

Content
Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate? more
The Case for Short and Sweet

Content
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should be a thing of the past. "With today's fast-paced society, you need to make things as single-focused as possible," he argues. ... more
What Skydiving Can Teach You About Content Marketing

Content
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons While Skydiving," Amanda Maksymiw compares her first leap from an airplane to leaping into a content marketing campaign. And she ... more
Are You Marketing Like a '60s Mad Man? Seven To-Don'ts From the 1960s [Slide Show]

by Verónica Jarski

Content
Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s Mad Ave. ad man more
How to Put Some Oomph Back in Your Email Campaigns

Content
When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the same campaigns they've seen a thousand times. "Whether you want to shake things up or simply polish off the dullness," writes ... more
How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]

by Verónica Jarski

Content
Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw out your inner brand storyteller. more
Five Tips to Make Company Blogs Worth Reading

by Muhammad Yasin

Content
Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think it's time to rethink your company blogging strategy, follow the following five quick tips to build your audience and make ... more
Four Ways to Take Control of Your Copywriting Process

Content
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," he says at Email Marketing Reports. "A rising sense of panic…paralysis…a prickle of sweat." You might feel the same way when ... more
Five Strategies for Promoting Your Online Video

by Andrew Follett

Content
Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a blockbuster. Fortunately, you can employ some strategies to get your video in front of as many viewers as possible. more
SEO for Bing and Yahoo: Is It Really Worth the Effort?

by Amanda DiSilvestro

Content
Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too? more
How to Keep Your Content Marketing Shelves Stocked

Content
Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty shelves, disgruntled customers, and fewer coins in the coffer. That's why smart content marketers use an editorial calendar to plan, produce, ... more
Five Ways to Create Your Prospects' Favorite Website

by Sonja Jobson

Content
Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you turn your website into your prospect's favorite online business destination? more
Five Principles for Multiscreen Storytelling [Slide Show]

by Christian Gulliksen

Content
Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right. more
Four Tips for a Terrific Headline

Content
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages," writes Marco Marini at Email Critic. Headlines also appear at the top of your landing pages—and regardless of their location, ... more
Nine Ways You Can Use Virtual Events to Train, Communicate, and Sell

by Tricia Heinrich

Content
Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch products. more
Seven Rules to Cultivate Deep Mobile Relationships

by Brent Hieggelke

Content
For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how do you ensure a lasting mobile relationship? more
Five Tips From Leading Companies for Online Video Marketing

by Edgardo Nazario

Content
Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from five companies that are making online video work for them. more
The Evolution of Business Video [Infographic]

Content
The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—slow speeds that would make any Internet user cringe today. The way we access and share visual creations has changed a lot since those early ... more
Are You Ready for the Brave New World of Converged Media? [Slide Show]

by Christian Gulliksen

Content
We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them what they're looking for? These slides from the Altimeter Group can help. more