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![Five Key Elements of an Effective Online Video [Video]](https://i.marketingprofs.com/assets/images/articles/lg/042412_video_lg.jpg)
Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your ... more
Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc. more
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered. In ... more
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." Among the tips in ... more
As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple cloud providers and getting a diverse set of solutions such as CRM, B2B … and more to work together and ... more
Smart Marketers Tour kicked off last night at Seattle Art Underneath the twinkling lights of an installation piece by Cai Guo-Qiang, smart marketers from around the United States gathered to swap stories, share marketing smarts, and get an inside look at what it takes to record Marketing Smarts Putting together such ... more
When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of course not. But, notes Kim Roman at Marketing Automation Times, that's exactly how new subscribers feel when your email program ... more
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes Lior Levin in an article at MarketingProfs. If you're serious about words like sales, profits, and conversions, Levin argues, your research ... more
![Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/pinterest-infographic-maxymiser.jpg)
Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically changing your approach to content marketing in today's more engaged, networked world.But where do you begin to overhaul your thinking? ... more
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. "Companies may not realize [when] employees may be taking shortcuts," writes Douglas Karr at the Marketing Tech blog. "And companies ... more
Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of surprise. It's a game of long-term seduction rather than "one and done" communication—that is, a short-term message via a single ... more
"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or RSVP." So how do you consistently encourage subscribers to take action without turning them off? "From the email itself to the ... more
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