Marketing Articles: Content

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Two Arguments Against B2B Videos, and Six Tips for Making a Great One

Content
We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post ... more
What Content Marketers Can Learn From Legendary Rock Bands

Content
What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the obvious (fame and fortune)—is that successful bands are dedicated to both playing what the audience wants to hear and sharing ... more
Five Ways to Market an Effective Online Video [Video]

by Andy Havard

Content
You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video. more
Software Companies Lead in Corporate Blogging

Content
Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog. more
Three SEO Don'ts Straight From Google

Content
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to ... more
10 Ideas for Visual Content [Infodoodle]

by Verónica Jarski

Content
People love images! Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content. Let this infodoodle inspire you to think visually. more
When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?

by Aaron Schoenherr, John Corey

Content
For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize social media ROI. more
How to Curate Content That Your Audience Will Love

Content
Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of course). But how do you know what content to curate? The fine folks at Percolate have created a video (titled ... more
Three Email Copywriting Tips for Non-Pros

Content
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages without a solid knowledge of what works and what doesn't. So, what must you know? In a post at his blog, pro ... more
Marketing Over Coffee: Discussing the Future of Television With Mike Proulx

by John WallChristopherPenn

Content
Marketing Over Coffee host John Wall and guest Michael Proulx discuss his book, "Social TV:How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile." more
Five Key Elements of an Effective Online Video [Video]

by Andy Havard

Content
Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video. more
Why Branding Matters: Stand Out From the Rest of the Herd

by Guest Blogger

Content
In this digital age, businesses must provide outstanding service, offer intrinsic value to customers—and stand out from the crowd on myriad online platforms. Find out how. more
Five Tips for Writing Email Copy That Sells

Content
Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your ... more
Young 'Digital Natives' Switch Media Every Two Minutes

Content
Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc. more
Content Marketing Lessons From The Daily Show

Content
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered. In ... more
Email Like It's 2012, Not 1999

by Karen Talavera

Content
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012. more
Five Must-Have Habits of Successful Video Marketers

Content
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." Among the tips in ... more
Six Ways to Prepare Your Brand for Social Media's Visual Revolution

by Nick Westergaard

Content
Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. more
Get a Free Info-Packed Guide to Pinterest

by Verónica Jarski

Content
Curious to know more about Pinterest? Want to know if it's worth your time, energy, and effort? Then check out our free downloadable Pinterest Marketing Kit! more
Does Your Business Need a Cloud Broker?

Content
As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple cloud providers and getting a diverse set of solutions such as CRM, B2B … and more to work together and ... more
Smart Marketers in Seattle: Highlights From MarketingProfs' Road Show

by Verónica Jarski

Content
Smart Marketers Tour kicked off last night at Seattle Art Underneath the twinkling lights of an installation piece by Cai Guo-Qiang, smart marketers from around the United States gathered to swap stories, share marketing smarts, and get an inside look at what it takes to record Marketing Smarts Putting together such ... more
Five Ways to Permanently Defeat Writer's Block

Content
You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled with dread, at your computer screen. A blank page is the archenemy of anyone suffering from writer's block. What can fill ... more
The Importance of a Welcome Campaign

Content
When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of course not. But, notes Kim Roman at Marketing Automation Times, that's exactly how new subscribers feel when your email program ... more
B2B Sales and Marketing Lack Tools for Effective Selling Conversations

Content
B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions. more
Three Keyword Pitfalls Sure to Kill Your SEO Efforts

Content
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes Lior Levin in an article at MarketingProfs. If you're serious about words like sales, profits, and conversions, Levin argues, your research ... more