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  • Six Ways to Make Your Video Strategy More Social
    by Jeff Fissel
    Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social? more
  • Three Ways to Reactivate Lapsed Subscribers
    "If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting in limbo, uncertain whether to save or dump email addresses, you need to decide which contacts you should keep and ... more
  • Four Ideas for Finding More Time to Create Content
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. At long last, you know exactly what ... more
  • Blogging Drives Leads, Website Traffic
    Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot. On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than ... more
  • Nine Surefire Ways to Make Your Blog Fail
    by Lianne Froggatt
    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid. more
  • Is 'Free' Still a Dirty Word?
    "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select words that will raise red flags with SPAM filters." So what about the word free? Once considered the reddest of red ... more
  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America. more
  • Seven Steps for Creating a Great Infographic
    Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics with an infographic. Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. ... more
  • Content Plays Critical Role Throughout Tech-Buying Cycle
    by Lenna Garibian
    When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG. more
  • Get the Biggest Bang for Your Blog
    Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared his list of tips for diversifying blog content, increasing content shareability, and using tools to maximize output (and profit). A bit ... more
  • The Two Paths to Trust in Marketing Professional Services
    by Lee W. Frederiksen PhD, Sean T. McVey, et al.
    The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one path led to trust between you and clients; now, another path is available to you. more
  • Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]
    by Christian Gulliksen
    Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay wit. Yet, that doesn't have to be the case. more
  • Social Marketing: Key Trends and Tools for B2Bs and B2Cs
    More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey. more
  • How to Channel Your Inner Journalist to Create Content
    Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, Alexandra Reid values journalism skills. On the Business2Community blog, Reid shares "Five Tips Content Marketer Should Take From Journalists," to ... more
  • Solve Your Four Hairy Demand-Gen Data Challenges
    by Stephanie Tilton
    What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your most pressing questions. Here's a summary of the smarts that such a panel imparted at the MarketingProfs B2B Forum earlier ... more
  • Nine Tips for Building a Solid Mobile Website
    by Lakshmi Harikumar
    Grab a smartphone. Key in your website/blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions. Now that your audiences are mobile, is your website? more
  • The History of Web Video Delivery [Infographic]
    Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in the US accounted for 36.9 billion video content views—and an average of 22.3 hours of video content viewed per viewer. more
  • Five Critical Elements in a Successful PPC Campaign
    "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money on ads or landing pages that don't do what they were designed to do." To help you get the best ROI ... more
  • 23 Tips for Using LinkedIn, Facebook, and Twitter for Business
    by Sookie Shuen
    With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that LinkedIn, Facebook, and Twitter offer? more
  • B2Bs Lack Collaborative Processes for Content Creation
    Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative. more
  • Social Sharing Best-Practices for B2Bs and B2Cs
    As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium. more
  • Who Has Time for All That PR Stuff?
    by Greg Miller
    When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking out your website. And if you look as if you don't have momentum, you may never get that call. It's ... more
  • B2B Content Marketing: Trends and Benchmarks for 2012
    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify. more
  • Three Email Marketing Tips From Seinfeld
    We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the most likely source of practical advice, some of its most memorable moments provide lessons for improving your email marketing," they ... more
  • Nine Tips for Writing Effective SEO Content
    by Shelly Kramer
    Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good... more

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