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by Ollie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.
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by Vahe Habeshian
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.
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by Christina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that.
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by Rusty Bishop
The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.
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by Verónica Jarski
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.
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by Christina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.
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by Lenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.
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by Verónica Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.
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by Angela Natividad
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ...
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by Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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by Barry Feldman
Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground.
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by Allan Johnson
What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll meet your campaign goals.
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by Angela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.
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by Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?
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by Verónica Jarski
Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
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by Angela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ...
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by Verónica Jarski
Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes.
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by Rocky Walls
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine
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by Verónica Jarski
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic.
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by Philip Paranicas
Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?
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by Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.
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by Verónica Jarski
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products?
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by Laura Patterson
Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle.
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by Ann Handley, Tim Washer
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be a powerful medium for marketers.
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by Sue Duris
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.
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![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
![Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Memes-peek.jpg)
![The Magic Behind the Curtain: Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketo-Automation-Journey_infographic-sneak-peek.jpg)
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... more
![How to Get More Facebook Shares [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/14WaystoGetMoreFacebookShares-peek.jpg)
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ... more![Three Tragic Flaws That Could Mean Curtains for Your Digital Strategy [Visual Sketch Notes]](https://i.marketingprofs.com/assets/images/opinions/bigstock-gold-mask-of-tragedy-and-comed-16377209-e1362715223448.jpg)
![The Post-PC Revolution [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Post-PC-Revolution_peek.jpg)
![Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/How-Google-Makes-Money-From-Mobile-peek.jpg)
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