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by Allan Johnson
What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll meet your campaign goals.
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by Angela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.
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by Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content according to venue and audience?
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by Verónica Jarski
Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
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by Angela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ...
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by Verónica Jarski
Some digital strategies are doomed because of the tragically flawed way marketers implement them. A free MarketingProfs presentation discussed those flaws and tips for overcoming them. I captured that info in sketch notes.
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by Rocky Walls
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine
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by Verónica Jarski
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created this infographic.
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by Philip Paranicas
Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?
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by Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.
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by Verónica Jarski
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products?
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by Laura Patterson
Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle.
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by Ann Handley, Tim Washer
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be a powerful medium for marketers.
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by Sue Duris
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.
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by Jeff Herzog
Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales.
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by Veronica JarskiCoreyO'Loughlin
Yahoo's leaked memo regarding telecommuting got us thinking about misconceptions about it. MarketingProfs boasts a remote workforce, so we know what the misconceptions are... as well as the realities.
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by Nasheen Liu
Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content.
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by Meghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead.
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by Verónica Jarski
To gently poke fun at the perfection of some Pinterest boards, I created the following infodoodle for your viewing pleasure. Enjoy!
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by Sid Smith
The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a marketing automation vendor?
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by Tim Riesterer
Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better the three deadly sins of sales messaging.
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by Ann Handley, Nick Westergaard
As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind.
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by Sid Smith
This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
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by Verónica Jarski
Wat marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired the following slide show.
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by Cathy Caldeira
Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.
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![How to Get More Facebook Shares [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/14WaystoGetMoreFacebookShares-peek.jpg)
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ... more![Three Tragic Flaws That Could Mean Curtains for Your Digital Strategy [Visual Sketch Notes]](https://i.marketingprofs.com/assets/images/opinions/bigstock-gold-mask-of-tragedy-and-comed-16377209-e1362715223448.jpg)
![The Post-PC Revolution [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Post-PC-Revolution_peek.jpg)
![Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/How-Google-Makes-Money-From-Mobile-peek.jpg)
![Eight Misconceptions About Working From Home [Illustrated Slide Show]](https://i.marketingprofs.com/assets/images/opinions/sleepy-telecommuter.jpg)
![Pinterest: Making Us Feel Inferior About Our Lives Since 2010 [An Infodoodle]](https://i.marketingprofs.com/assets/images/opinions/pinterest-peek.jpg)
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