Marketing Articles: Content

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Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]

by Verónica Jarski

Content
On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. Here's a peek at a few suggestions. more
Which Comes First: Content or Marketing Automation Software?

by Katie Hollar

Content
For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it's not that simple. (Of course not, we're marketers!) more
The State of Digital Copywriting: Top Challenges and Trends

by Ayaz Nanji

Content
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. more
The State of Small-Business Website Marketing [Infographic]

by Verónica Jarski

Content
Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it. more
The Email Marketing Holiday Calendar [Infographic]

by Verónica Jarski

Content
Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December. more
#SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

by Angela Natividad

Content
It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool. more
Top 10 Video Sites, YouTube Networks, and Ad Platforms

by Ayaz Nanji

Content
Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data. more
Six Common Print Marketing Myths Debunked

by Vladimir Gendelman

Content
Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand. more
#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

by Angela Natividad

Content
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder ... more
Video Statistics: The Marketer's Summary [Infographic]

by Verónica Jarski

Content
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business. more
Meet the World's Greatest Social Media Marketer

by Barry Feldman

Content
You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits. more
Mark Twain's 10-Sentence Course on Branding and Marketing

by Tom Bentley

Content
Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation. more
Cats and Bacon: Why They Continue to Go Viral Online [Infographic]

by Verónica Jarski

Content
Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the startling popularity of cats and bacon and how marketers can harness that popularity. more
#SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA

by Angela Natividad

Content
Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. ... more
Do Computers Know Your Customers Better Than You?

by Jaime Brugueras

Content
Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer communication, it seems a computer just might, in many instances. more
10 Marketing Buzzwords to Stop Using Right Now

by Verónica Jarski

Content
After we published the first buzzwords slide show, 15 Marketing Buzzwords to Stop Using Now, we received illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me! more
Three Gaffes to Avoid in Marketing Content and Public Speaking

by Ernest Nicastro

Content
The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them to avoid. more
Seven Things Marketers Need to Know About iOS7

by Tobin Dalrymple

Content
Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how. more
What's New With the New Rules of Marketing and PR?

by Ann Handley

Content
If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk ... more
How Much Bloggers Charge to Publish Sponsored Content

by Ayaz Nanji

Content
Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source. more
A Guide to Marketing Genius: Content Marketing [Infographic]

by Verónica Jarski

Content
Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling. more
Three Steps to a More Effective Converged Media Strategy

by Sam Decker

Content
The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned media. And the Holy Grail is to integrate all three sources of media into a single, consistent brand experience. more
Why Asking Sales What They Want Is NOT Sales Enablement

by Jennifer Robinson

Content
If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to the letter—and they STILL don't use what you create. Why? more
On Pinterest, the Eyes Have It [Infographic]

by Verónica Jarski

Content
Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go on Pinterest. Check out the following infographic to see the traits of the most popular pins. more
Dealing With Trolls, Jerks, and Other Online Bullies [Slideshow]

by Verónica Jarski

Content
Kerry O'Shea Gorgone recently talked to Andrea Weckerle, author of Civility in the Digital Age in a recent Marketing Smarts podcast. As I listened, I took sketchnotes, which I'm sharing here in a slide show. more