Marketing Articles: Content

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In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)

by Catherine Sherlock

Content
In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle... more
Are You Argo-izing Your Content?

by Sue Duris

Content
In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Content
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more
Build an Award-Building Blog in Less Than a Year [Visual Sketchnotes]

by Verónica Jarski

Content
In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual sketchnotes. more
Webinar Benchmarks, Trends, and Best-Practices

by Ayaz Nanji

Content
Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report. more
Make Sure Your Emails Are Wicked Smaht [Slideshow]

by Perrin McCormick

Content
Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications. more
In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)

by Catherine Sherlock

Content
The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience. more
Top B2B Content Marketing Trends in 2013

by Ayaz Nanji

Content
The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey. more
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting

by Angela Natividad

Content
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more
Successful Brands on YouTube: Best-Practices and Metrics

by Ayaz Nanji

Content
Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability. more
The Best Content Ideas Come From Customers' Nightmares

by Barry Feldman

Content
Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows what we'll find... more
Animals Taking Over Social Media [Infographic]

by Verónica Jarski

Content
If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at the most popular animals on social media. more
Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]

by Verónica Jarski

Content
On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. Here's a peek at a few suggestions. more
Which Comes First: Content or Marketing Automation Software?

by Katie Hollar

Content
For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier. For marketers, however, it's not that simple. (Of course not, we're marketers!) more
The State of Digital Copywriting: Top Challenges and Trends

by Ayaz Nanji

Content
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. more
The State of Small-Business Website Marketing [Infographic]

by Verónica Jarski

Content
Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are doing it. more
The Email Marketing Holiday Calendar [Infographic]

by Verónica Jarski

Content
Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December. more
#SocialSkim: Social Media This Week, Including Social Analytics and Improved Meetings

by Angela Natividad

Content
It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe Social analytics, and—finally!—a way to 'Net surf from your (non-Smart) HDTV. That's just the start. Skim to stay cool. more
Top 10 Video Sites, YouTube Networks, and Ad Platforms

by Ayaz Nanji

Content
Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data. more
Six Common Print Marketing Myths Debunked

by Vladimir Gendelman

Content
Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand. more
#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing

by Angela Natividad

Content
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder ... more
Video Statistics: The Marketer's Summary [Infographic]

by Verónica Jarski

Content
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business. more
Meet the World's Greatest Social Media Marketer

by Barry Feldman

Content
You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits. more
Mark Twain's 10-Sentence Course on Branding and Marketing

by Tom Bentley

Content
Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation. more
Cats and Bacon: Why They Continue to Go Viral Online [Infographic]

by Verónica Jarski

Content
Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the startling popularity of cats and bacon and how marketers can harness that popularity. more