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by Angela Natividad
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience.
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by Barry Feldman
In my opinion, the explainer video marketing trend is dreadful. Here's why.
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by Verónica Jarski
Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
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by David Meerman Scott
The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.
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by Angela Natividad
Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.
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by Hana Abaza
In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.
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by Sadie Cornelius
An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?
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by Kathy Klotz-Guest
Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.
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by Ayaz Nanji
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.
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by Verónica Jarski
Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
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by James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
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by Stephanie Villella
Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.
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by Angela Natividad
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!
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by Stephanie Thompson
A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.
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by Adam Weinroth
"Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.
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by Derek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.
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by George Burciaga
Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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by Cameron Avery
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.
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by Andy Crestodina
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.
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by Angela Natividad
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.
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by Ayaz Nanji
Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
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by William Arruda
Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
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by Tricia Heinrich
2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
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by Jason Miller
How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.
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by Cameron Avery
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.
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![The Six Insider Secrets of Contagious Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/contagious-content-peek.jpg)
![Tips for Working With Blogger Advocates [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Blogger-Advocate-Landscape-Infographic-SocialChorus-peek.jpg)
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