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by Ken Wisnefski
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
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by John Federman
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
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by Ken Myers
In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
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by Verónica Jarski
The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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by Angela Natividad
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!
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by Patricia Hume
Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.
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by Melody King
Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer engagement.
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by Kevin Bobowski
Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
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by Angela Natividad
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
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by Seth Price
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action.
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by Ayaz Nanji
Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.
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by Ann Handley
Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck to share with your own community of marketers. Enjoy!
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by Angela Natividad
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience.
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by Barry Feldman
In my opinion, the explainer video marketing trend is dreadful. Here's why.
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by Verónica Jarski
Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
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by David Meerman Scott
The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.
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by Angela Natividad
Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.
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by Hana Abaza
In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.
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by Sadie Cornelius
An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?
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by Kathy Klotz-Guest
Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.
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by Ayaz Nanji
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.
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by Verónica Jarski
Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
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by James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
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by Stephanie Villella
Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.
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by Angela Natividad
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!
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![What Will Content Marketing Look Like in 2014? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/content-marketing-in-2014-infographic-peek.jpg)
![An Open Love Note to the Marketers We Cherish [Slideshow]](https://i.marketingprofs.com/assets/images/opinions/valentines-for-marketers-peek.jpg)
![The Six Insider Secrets of Contagious Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/contagious-content-peek.jpg)
![Tips for Working With Blogger Advocates [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Blogger-Advocate-Landscape-Infographic-SocialChorus-peek.jpg)
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