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by Verónica Jarski
As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app.
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by Peter Baron
To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
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To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
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by Angela Natividad
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion!
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by Ayaz Nanji
Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
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by Kerry O'Shea Gorgone
These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
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by Barry Welford
Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
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by Dominic Smith
Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike?
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by Atri Chatterjee
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
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by Ayaz Nanji
Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.
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by Michael Meinhardt
Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of doing so?
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by Sue Duris
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
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by Isadora Badi
Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and legal and technical requirements of a country.
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by Angela Natividad
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.
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by Alyce Currier
Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.
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by Ken Wisnefski
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
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by John Federman
Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
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by Ken Myers
In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
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by Verónica Jarski
The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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by Angela Natividad
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!
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by Patricia Hume
Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.
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by Melody King
Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer engagement.
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by Kevin Bobowski
Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
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by Angela Natividad
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
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by Seth Price
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action.
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![How to Create a Great Mobile App [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/how-to-create-a-great-mobile-app-infographic-peek.jpg)
![The Power of Video for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/140314-ddp-lg.jpg)
![What Will Content Marketing Look Like in 2014? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/content-marketing-in-2014-infographic-peek.jpg)
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