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by Angela Natividad
Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!
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by Sonja Jobson
You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.
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by Angela Natividad
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the ...
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by Ayaz Nanji
Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
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by Matt Gagnon
You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.
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by Edward Touw
Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.
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by Angela Natividad
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.
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by Chad Cipoletti
What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
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by Bryan Nielson
Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain.
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by Ayaz Nanji
American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau and GfK.
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by Kathy Klotz-Guest
Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
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by Jonathan Long
Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.
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by Angela Natividad
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ...
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by Michael Harris
If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
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by Richard Jeng
Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
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by Yoav Schwartz
As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the digital landscape.
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by Tiffany Monhollon
Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels full of relevant, timely, and useful content—fast!
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by Angela Natividad
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top!
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by Helen Nesterenko
Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
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by Shelby Britton
Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
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by Tom Rusling
The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
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by Ayaz Nanji
Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
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by Angela Natividad
Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True ...
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by Kristen Hicks
If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
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by Verónica Jarski
A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a look at the different formulas, all in one helpful infographic.
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