Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to click?
more
by Angela Natividad
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).
more
by Ayaz Nanji
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.
more
by Caleb Gonsalves
What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
more
by Rachel Foster
You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
more
by Justin Gray
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.
more
by Angela Natividad
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ...
more
by Serban Enache
To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
more
by Verónica Jarski
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.
more
by Verónica Jarski
What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.
more
by Mark Organ
Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work?
more
by Angela Natividad
Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!
more
by Sonja Jobson
You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.
more
by Angela Natividad
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the ...
more
by Ayaz Nanji
Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
more
by Matt Gagnon
You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.
more
by Edward Touw
Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.
more
by Angela Natividad
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.
more
by Chad Cipoletti
What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
more
by Bryan Nielson
Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain.
more
by Ayaz Nanji
American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau and GfK.
more
by Kathy Klotz-Guest
Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
more
by Jonathan Long
Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.
more
by Angela Natividad
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ...
more
by Michael Harris
If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
more
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil). more
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ... more
![Content, Social, and Video in the Tech Purchase Process [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/it-decision-makers-and-content-marketing-infographic-peek.jpg)
![The Psychology of Sharing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/psychology of sharing-infographic-peek.jpg)
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the ... more
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ... more
MarketingProfs uses single