Marketing Articles: Content

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Four Ways to Attract New Email Subscribers and Grow a Better List

by Christopher Lester

Content
You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost your marketing. more
Top B2B Marketing Channels and Tactics

by Ayaz Nanji

Content
Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. more
#SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!

by Angela Natividad

Content
Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win over kids (and parents). Skim to seize the day! more
Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015

by Bob Murphy

Content
The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions in 2015. more
Experience Marketing: How to Build a Customer-Centric Marketing Machine

by Lars Birkholm Petersen

Content
To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent. more
#SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!

by Angela Natividad

Content
Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a sales strategy into social. Skim to see what's coming. more
How to Connect With Email-Fatigued Prospects in Three Simple Steps

by Christopher Lester

Content
Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good? more
The Best Days and Times to Post Content [Infographic]

by Ayaz Nanji

Content
The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. more
UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing

by Jake Athey

Content
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union. more
Does Posting More Content Lead to More Engagement?

by Ayaz Nanji

Content
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven. more
Five Ways to Counteract Facebook's News Feed Post Crackdown

by Alfredo Ramos

Content
What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network? more
#SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital Report

by Angela Natividad

Content
This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game. more
The Ultimate Social Network Cheat Sheet [Infographic]

by Verónica Jarski

Content
So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of each platform? This infographic can help. more
Becoming a 'Visible Expert': Seven Traits Shared by Industry All Stars

by Lee W. Frederiksen

Content
Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in common. more
Content Types Valued Most by B2B Tech Buyers [Infographic]

by Ayaz Nanji

Content
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media. more
The Rise of Podcasts as Business Education [Infographic]

by Verónica Jarski

Content
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers. more
Five Tips for Writing Case Studies That Aren't Boring as Hell

by Thomas J. Armitage

Content
Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be. more
#SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!

by Angela Natividad

Content
Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get on fleek. more
Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]

by Kerry O'Shea Gorgone

Content
Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers. more
Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation

by AlexAnndra Ontra

Content
PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an engaging presentation? more
Content Marketers, Quit Selling Like It's 2004 [Infographic]

by Verónica Jarski

Content
Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers. more
#SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!

by Angela Natividad

Content
Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim to start the year awash in Like! more
Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)

by Ryan Johnson

Content
Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't. more
Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary

by Bob Circosta

Content
Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable. more
#SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!

by Angela Natividad

Content
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to ... more