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by Jake Athey
The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
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by Ayaz Nanji
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven.
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by Alfredo Ramos
What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
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by Angela Natividad
This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game.
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by Verónica Jarski
So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of each platform? This infographic can help.
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by Lee W. Frederiksen
Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in common.
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by Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
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by Verónica Jarski
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
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by Thomas J. Armitage
Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
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by Angela Natividad
Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get on fleek.
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by Kerry O'Shea Gorgone
Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers.
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by AlexAnndra Ontra
PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an engaging presentation?
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by Verónica Jarski
Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
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by Angela Natividad
Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim to start the year awash in Like!
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by Ryan Johnson
Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't.
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by Bob Circosta
Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
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by Angela Natividad
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to ...
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by Julie Wingerter
As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable.
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by Tyler Lessard
Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
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by Callie Reynolds
Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them.
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by Susan Solomon
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads.
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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Elizabeth Victor
Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't reach otherwise.
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by Angela Natividad
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer.
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by Adam Lundquist
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
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![The Ultimate Social Network Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Social-Media-Cheat-Sheet-infographic-peek.jpg)
![Content Types Valued Most by B2B Tech Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190115-ddp-lg.jpg)
![The Rise of Podcasts as Business Education [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/The-rise-of-podcasts-as-Business-Education-sm-peek.jpg)
![Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]](https://i.marketingprofs.com/assets/images/articles/lg/ford-ceo-mark-fields-marketingprofs-lg.jpg)
![Content Marketers, Quit Selling Like It's 2004 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Stop-Content-Marketing-Like-Its-20014-infographic_peek.jpg)
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to ... more
![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/161214-ddp-lg.jpg)
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer. more
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