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by John Siebert
The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why.
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by Michael Gerard
As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
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by Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ...
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by Ayaz Nanji
Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
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by Peter Baron
This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
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by Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
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by Andy Crestodina
Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.
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Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!
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by Ayaz Nanji
Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.
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by Joe Chernov
How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.
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by Ann Handley
To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.
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by Ayaz Nanji
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.
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by Ayaz Nanji
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes?
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by Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!
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by Petr Palas
Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.
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by Steve Wick
As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities.
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by Michael Harris
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
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by Kevin Huxham
Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of your email marketing efforts.
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by Angela Natividad
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets!
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by Ayaz Nanji
B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
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by Angela Natividad
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.
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by Lee W. Frederiksen
Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
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by Michael Litt
Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.
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by Verónica Jarski
Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
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by Ayaz Nanji
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
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School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
![The Driving Forces Behind 10 Years of Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-driving-force-behind-years-of-storytelling-infographic_peek.jpg)
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. more
![Your Essential Guide to Brand Integration on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/your-essential-guide-to-brand-integration-on-youtube-infographic-peek.jpg)
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