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by Ayaz Nanji
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes?
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by Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!
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by Petr Palas
Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.
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by Steve Wick
As Facebook's concept of the social graph evolves, it presents new opportunities for content marketing on Facebook. Here's a look at some of those opportunities.
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by Michael Harris
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
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by Kevin Huxham
Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of your email marketing efforts.
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by Angela Natividad
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets!
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by Ayaz Nanji
B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
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by Angela Natividad
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.
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by Lee W. Frederiksen
Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
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by Michael Litt
Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.
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by Verónica Jarski
Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
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by Ayaz Nanji
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
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by Verónica Jarski
Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
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by Angela Natividad
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix.
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by Lauren Covello
The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing.
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by Carol Stott
Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery.
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by Louis Gudema
Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But it didn't happen overnight.
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by Jan Vels Jensen
Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here are five ways to start making reviews work for you.
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by Philip Paranicas
The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how to make the most of their reviews.
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by Angela Natividad
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!
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by Amanda DiSilvestro
These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among the rest and increase engagement and CTR.
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by Joe Forte
A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
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by Sandra Stewart
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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by Neil Payne
More companies than ever are taking a multilingual approach to their website content. So what are your best options for reaching foreign audiences?
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Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. more
![Your Essential Guide to Brand Integration on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/your-essential-guide-to-brand-integration-on-youtube-infographic-peek.jpg)
![Pinterest for E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/pinterest-e-commerce-infographic-peek.jpg)
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story! more
![The Five Essential Elements of a Great Company Story [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-essentials-of-a-great-company-story-infographic-peek.jpg)
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