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by Elizabeth Victor
Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't reach otherwise.
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by Angela Natividad
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer.
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by Adam Lundquist
Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
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by Christian Jorg
Content producers need to understand the tremendous value that curation brings to the growth of a business.
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by Verónica Jarski
Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
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by Larry Kim
As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
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by Martyn Tipping
Pursuing popularity as the sole measure of social success can be detrimental to brand building. Here's why.
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by Keith Quesenberry
Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple social channels.
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by Angela Natividad
Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
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by Tim Matthews
It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you started.
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by Kelvin Dang
Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday.
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by Emily Konouchi
Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's how to use it to your benefit.
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by Verónica Jarski
Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
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by Tom Caporaso
There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
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by Ayaz Nanji
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
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by Will Blunt
At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online.
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by Daniel Cochran
Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no picnic.
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by Chris Brown
SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there for them to see. But no need to start from scratch.
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by Josh Haynam
After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get results.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Aleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
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by Cale Graham
Want to run your own site but you're afraid of codes and hassles? A content management system can alleviate those concerns.
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Emily Konouchi
Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things.
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by Angela Natividad
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions!
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'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer. more
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