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by Jeannette de Beauvoir
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about.
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by Ayaz Nanji
How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
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by Verónica Jarski
What does the next year hold for B2B content marketing?
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by Angela Natividad
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score.
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by Daniel Faggella
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
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by Verónica Jarski
Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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by Ayaz Nanji
Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis.
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by Liam Curley
At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.
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by Curt Keller
All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.
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by Angela Natividad
Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the best times for your audience. Skim to stay in social shape!
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by Seth Dotterer
Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
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by Ryan Stewart
Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
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by Lisa Kasanicky
A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and on message using guest contributors? Start with these four fundamentals.
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by Angela Natividad
Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
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by Ayaz Nanji
Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
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by Pooja Lohana
We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake.
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by Vahe Habeshian
B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
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by Ed Barks
Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
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by Angela Natividad
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ...
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by Amanda Kiviaho
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
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by Ayaz Nanji
Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.
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by Verónica Jarski
Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
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by Michael Litt
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
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by Ayaz Nanji
Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
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by Angela Natividad
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ...
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![The Content Habits of B2B Enterprise Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011114-ddp-lg.jpg)
![B2B Content Marketing Trends for 2015 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/b2b-content-marketing-trends-2015-peek.jpg)
![The Dark Side of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-dark-side-of-content-marketing-peek.jpg)
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ... more
![Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/double-your-pinterest-followers-peek.jpg)
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