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by Grant Tilus
If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target market. Google's Hangouts on Air can help you do exactly that.
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by Ederick Lokpez
At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out to such "multidimensional customers"?
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by Sonja Jobson
Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?
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by Alesia Krush
Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
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If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help!
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by Kevin Cain
Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
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Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
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by Angela Natividad
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and ...
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by Ayaz Nanji
Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.
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by Nicholas A. Kosar
Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
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by Ayaz Nanji
The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada.
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We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown a winner.
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by Megan Myers
New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.
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by Angela Natividad
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.
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by Nicholas A. Kosar
Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.
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by Kane Russell
Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
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by Diana Udel
Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.
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by Ayaz Nanji
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
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Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
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by Ayaz Nanji
More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
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by Julie R. Neidlinger
It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO.
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by Verónica Jarski
In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
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by Ayaz Nanji
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion.
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by Kerry O'Shea Gorgone
Wth 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that really got the audience talking was Larry Smith's Keynote: The Story of the Six-Word Memoir Project.
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by Philip Paranicas
Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.
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![The B2B Marketers Guide to Dreamforce 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-b2b-marketers-guide-to-dreamforce-peek.jpg)
![Best-in-Class Demand Generation and Data Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/best-in-class-demand-generation-md-infographic-peek.jpg)
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and ... more
![Video in Marketing Emails: Trends and Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/041113-ddp-lg.jpg)
![Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/confidence-boost-content-marketing-infographic-peek.jpg)
![The Climb to Content Marketing Software [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/climbtocontentmarketing-peek2.jpg)
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