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by Megan Myers
New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.
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by Angela Natividad
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift.
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by Nicholas A. Kosar
Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.
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by Kane Russell
Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
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by Diana Udel
Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.
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by Ayaz Nanji
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
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Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
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by Ayaz Nanji
More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
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by Julie R. Neidlinger
It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO.
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by Verónica Jarski
In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
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by Ayaz Nanji
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion.
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by Kerry O'Shea Gorgone
Wth 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that really got the audience talking was Larry Smith's Keynote: The Story of the Six-Word Memoir Project.
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by Philip Paranicas
Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.
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by Susan Weiner
Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.
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by Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ...
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by Ayaz Nanji
The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.
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by Mary PotterKenyon
Frugality has become a necessity for many consumers. So, to help marketers understand how to reach the coupon-cutting population, I'm sharing insights from 30-plus years as a coupon enthusiast and theTri-State Area's coupon queen.
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by Kathy Klotz-Guest
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.
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Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study produced by Content Marketing Institute and MarketingProfs.
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Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.
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by Chris Laub
Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
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by Paul Sanders
Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
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by Michele Miller
Recently, Chipotle's video featuring a scarecrow went viral. What made the animated short such a hit online?
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by Tom Martin
I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.
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by Doug Kessler
Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.
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![Video in Marketing Emails: Trends and Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/041113-ddp-lg.jpg)
![Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/confidence-boost-content-marketing-infographic-peek.jpg)
![The Climb to Content Marketing Software [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/climbtocontentmarketing-peek2.jpg)
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
![The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-content-marketing-2014-benchmarks-budgets-and-trends-1000-peek.jpg)
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