Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Verónica Jarski
Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar, "Automating Customer Lifecycle Management" on Tuesday, Jan. 29.
more
by Philip Paranicas
A huge part of attending industry events is social networking. Unfortunately, people forget to add that same emphasis on conversation in social media.
more
by Verónica Jarski
85% O Americans say they would be afraid to give a presentation or talk to a large group. Would you? If so, check out the visual sketch notes from a free MarketingProfs seminar that helps you find the root of those fears and learn how to overcome them.
more
by Sid Smith
To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends and family at a mountain resort.
more
by Verónica Jarski
On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
more
by David Ingram
The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as a marketing medium for business, then, suddenly becomes clear...
more
by William Arruda
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.
more
by Christian Gulliksen
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
more
by Verónica Jarski
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help.
more
by Joe Chernov
Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
more
by Lenna Garibian
More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.
more
by Verónica Jarski
We take marketing seriously, but that doesn't everything we do is serious. Here are our favorite SnarketingProfs cartoons showing the lighter side of marketing.
more
by James Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
more
by Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
more
by Terri Thornton
Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help you find those content gems.
more
by Lenna Garibian
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
more
by Cliff Pollan
Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers.
more
by Matthew Turner
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it?
more
by Jesse Noyes
I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers.
more
by Ann Handley
Tam MarketingProfs recorded a special New Year's message for our incredible community members like you.
more
by Verónica Jarski
What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season and Dickens's famous story, I illustrated a glimpse into Scrooge's life as a marketer and his past, present, and future.
more
by Beth McKenna
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.
more
by Verónica Jarski
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic.
more
by Tim Riesterer
Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you.
more
by Verónica Jarski
Want to see how other companies make the most of their Company Pages? Here's a look at the Best of Company Pages 2012 from LinkedIn.
more