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by Joe Chernov
Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
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by Lenna Garibian
More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.
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by Verónica Jarski
We take marketing seriously, but that doesn't everything we do is serious. Here are our favorite SnarketingProfs cartoons showing the lighter side of marketing.
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by James Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
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by Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
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by Terri Thornton
Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help you find those content gems.
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by Lenna Garibian
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
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by Cliff Pollan
Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers.
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by Matthew Turner
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it?
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by Jesse Noyes
I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers.
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by Ann Handley
Tam MarketingProfs recorded a special New Year's message for our incredible community members like you.
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by Verónica Jarski
What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season and Dickens's famous story, I illustrated a glimpse into Scrooge's life as a marketer and his past, present, and future.
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by Beth McKenna
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.
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by Verónica Jarski
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic.
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by Tim Riesterer
Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose you.
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by Verónica Jarski
Want to see how other companies make the most of their Company Pages? Here's a look at the Best of Company Pages 2012 from LinkedIn.
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by Verónica Jarski
A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges.
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by Brett Gold
Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy.
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by Chris Mann
Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool.
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by Verónica Jarski
Lna Khavinson, senior product marketing manager, at LinkedIn Company Pages, will share insights on getting the most out of your LinkedIn Company Pages at a free session.
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by David Rose
Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online video to increase in-person tradeshow meetings with targeted decision makers by 218%.
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by Marty Reardon
Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your site to naturally grow in popularity.
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by Mike Nikolich
As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you.
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Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.
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by Verónica Jarski
Larn how attending this free MarketingProfs virtual conference on Dec. 14 can help you become a social media dynamo.
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![A Marketer's Christmas Carol [Infodoodle]](https://i.marketingprofs.com/assets/images/opinions/MarketingProfs-A-Marketers-Christmas-Carol-sm.jpg)
![2012 State of Online Video [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/2012StateofOnlineVideo-peek.jpg)
![The Contentious State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/theContentiousStateofB2BMarketing-peek.jpg)
A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges. more
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