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by Matt Cyr
Did you see what happened during the third quarter of Super Bowl XLVII last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. Instead, I'm talking about the world debut of real-time content Shortly after Jones's romp to the end zone, half of the lights ...
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by Lenna Garibian
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media.
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by Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013.
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by Verónica Jarski
Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away.
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by Verónica Jarski
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription.
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by Doug Kessler
The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand.
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by Verónica Jarski
Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar, "Automating Customer Lifecycle Management" on Tuesday, Jan. 29.
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by Philip Paranicas
A huge part of attending industry events is social networking. Unfortunately, people forget to add that same emphasis on conversation in social media.
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by Verónica Jarski
85% O Americans say they would be afraid to give a presentation or talk to a large group. Would you? If so, check out the visual sketch notes from a free MarketingProfs seminar that helps you find the root of those fears and learn how to overcome them.
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by Sid Smith
To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends and family at a mountain resort.
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by Verónica Jarski
On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
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by David Ingram
The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as a marketing medium for business, then, suddenly becomes clear...
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by William Arruda
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting changes are afoot that will simplify building your brand in 2013.
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by Christian Gulliksen
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
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by Verónica Jarski
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help.
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by Joe Chernov
Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
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by Lenna Garibian
More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate.
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by Verónica Jarski
We take marketing seriously, but that doesn't everything we do is serious. Here are our favorite SnarketingProfs cartoons showing the lighter side of marketing.
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by James Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
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by Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
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by Terri Thornton
Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help you find those content gems.
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by Lenna Garibian
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.
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by Cliff Pollan
Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers.
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by Matthew Turner
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it?
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by Jesse Noyes
I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers.
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![Three Ways You're Pushing Away Customers on Facebook... and 11 Ideas for Engaging Them [Slide Show]](https://i.marketingprofs.com/assets/images/opinions/add-in-e1359643954149.jpg)
![11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/130131-slide-show-lg.jpg)
![Why So Scared? Three Reasons Folks Freak Out About Giving Presentations [Infodoodle]](https://i.marketingprofs.com/assets/images/opinions/FreakPreso-title-small.jpg)
![Back to the Blogging Basics [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/130117-slide-show-lg.jpg)
![Legal Threat Levels for Online Content-Sharing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/legal_threat_for_marketers_infographic_gorgone-sm-peek.jpg)
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