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by Phil Fernandez
Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying cycle.
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Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.
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A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand presentation. To help your content linger in the minds of readers—who are your potential prospects, after all—remember the following six ...
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by Roger Katz
Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to fuel such a loyalty loop.
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by Peter Kim
"Social business" is a phrase you can't escape these days if your work even remotely touches on social media platforms or collaborative technologies. But what does "social business" mean?
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by Verónica Jarski
On this Free Friday, we're inviting you to the free "Topic Inbound metrics for B2B Marketers" seminar.
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by Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
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by Guest Blogger
Sce late February last year, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin. Those two updates focus on the quality of search results.
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by Verónica Jarski
As in dating, telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself the right questions.
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by Debbie Williams
What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps to creating a strategy that gets results.
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by Verónica Jarski
How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it. So, how are you doing in your efforts to reach your target audience via Facebook?
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How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your inbox.
But what if—below her sign-off—she adds a P.S.? "Suddenly, she's got your attention," writes Sid Smith in an article at ...
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by Guy Kawasaki
I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.
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The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content?
Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ...
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by Jared Reed
If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.
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If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency?
"When your audience is left with no direction and no ...
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by Brad Tuckman
Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help drive sales.
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by Francesca StaAna
Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz using Pinterest? Absolutely—if you've got the right tools.
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Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report.
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by Verónica Jarski
Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand and crafting the right tagline.
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by Verónica Jarski
Inspired by the MarketingProfs University classes of Ginny Redish and Erika Napoletano, I doodled up a slide show of their key tips for online writing and blog-building.
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by Justin Gray
Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? Here are four cool ways marketing automation tools are evolving.
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Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The Three E's of Successful Content Marketing." Those E's make it easy for businesses to remember the most important ...
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by Verónica Jarski
What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media tips that led to the group's success.
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by David S.B. Butler
Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
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Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization. more
A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand presentation. To help your content linger in the minds of readers—who are your potential prospects, after all—remember the following six ... more
![Four Questions B2Bs Need to Ask About Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/contentmarketing-b2b-sneakpeek.jpg)
![How to Tell Your Company's Story [infodoodle]](https://i.marketingprofs.com/assets/images/opinions/tellyourstory-sneakpeek.jpg)
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content? Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ... more
Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter of 2012, up from 25% six months earlier, according to Ooyala's Global Video Index Report. more
![Seven Ideas to Build a Better Blog [Infodoodle Slide Show]](https://i.marketingprofs.com/assets/images/opinions/betterblog-peek.jpg)
Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The Three E's of Successful Content Marketing." Those E's make it easy for businesses to remember the most important ... more
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