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by Eric Didier
Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of Instagram) or the rise of Pinterest. However, we forget that email, too, is a social medium. So now is a ...
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by Verónica Jarski
Take a look back at MarketingProfs chief content officer Ann Handley's interview with Scott Rosenberg, author of Say Everything: How Blogging Began, What It's Becoming, and Why It Matters.
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by Rick Corteville
Only a few Games ago, trying to take advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. But in the case of the 2012 London games, you can... without investing serious sponsor-level cash.
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by Christian Gulliksen
If SEO had one rule, it would be that the rules can change at any moment. And Google's newest algorithm changes—Panda and Penguin—have sunk many an SEO program. So how can you survive Google's algorithm riptide?
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by Karl Fendelander
Google recently entered the semantic search sphere with its Knowledge Graph update. Semantic search changes the way a search engine "thinks" about a search term. What does Knowledge Graph mean for searchers?
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by Heather Rast
Is your brand's message getting lost in today's data deluge? Learn how to maintain a consistent brand voice, and how to ensure your messaging cuts through the data noise.
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by Dave Cutler
Aer being laid off in February 2011, I had to devise a strategy to differentiate myself in a job market crowded with talented and creative individuals.
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Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
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Simple truth: You might create the best marketing videos around, but if you can't convince users to stop and click, your work is all for naught.
And although Web videos have become extremely popular, there are still countless potential viewers who choose not to watch them. (Just think: Someone could be ...
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by Phil Fernandez
Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying cycle.
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Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.
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A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand presentation. To help your content linger in the minds of readers—who are your potential prospects, after all—remember the following six ...
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by Roger Katz
Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to fuel such a loyalty loop.
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by Peter Kim
"Social business" is a phrase you can't escape these days if your work even remotely touches on social media platforms or collaborative technologies. But what does "social business" mean?
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by Verónica Jarski
On this Free Friday, we're inviting you to the free "Topic Inbound metrics for B2B Marketers" seminar.
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by Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
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by Guest Blogger
Sce late February last year, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin. Those two updates focus on the quality of search results.
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by Verónica Jarski
As in dating, telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself the right questions.
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by Debbie Williams
What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps to creating a strategy that gets results.
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by Verónica Jarski
How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it. So, how are you doing in your efforts to reach your target audience via Facebook?
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How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your inbox.
But what if—below her sign-off—she adds a P.S.? "Suddenly, she's got your attention," writes Sid Smith in an article at ...
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by Guy Kawasaki
I spend two hours a day on Google+ because doing so is enjoyable and good for my brand. In addition to my fondness for its members, Google+ embodies many appealing attributes that make social networking better.
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The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content?
Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ...
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by Jared Reed
If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, do so responsibly by using these nine tips.
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If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency?
"When your audience is left with no direction and no ...
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![How to Surf SEO's Ever-Changing Wave With Your Content [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/070512_slideshow_lg.jpg)
Simple truth: You might create the best marketing videos around, but if you can't convince users to stop and click, your work is all for naught. And although Web videos have become extremely popular, there are still countless potential viewers who choose not to watch them. (Just think: Someone could be ... more
Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization. more
A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand presentation. To help your content linger in the minds of readers—who are your potential prospects, after all—remember the following six ... more
![Four Questions B2Bs Need to Ask About Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/contentmarketing-b2b-sneakpeek.jpg)
![How to Tell Your Company's Story [infodoodle]](https://i.marketingprofs.com/assets/images/opinions/tellyourstory-sneakpeek.jpg)
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive software to create visual content? Not at all. Businesses of all sizes can craft inexpensive visual content that engages current ... more
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