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by Jeffrey L.Cohen
2Bcompanies need to understand how social media can connect with their sales cycle. MarketingProfs blogger Jeff L. Cohen offers advice about how to do just that.
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"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first.
"Thus," Hanks continues, "'owning' the first page ...
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Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one.
The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ...
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by Pawan Deshpande
No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
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by William Arruda
Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
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by Verónica Jarski
On this Free Friday at the MarketingProfs Daily Fix blog, we're offering you the downloadable "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends" report.
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by Anita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?
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by Ann Handley
Check out the hilarious moments in this video blooper reel from MarketingProfs's Take 10 Author Series—10-minute webcasts with best-selling authors in marketing and business.
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"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the Internet for a while."
The problem? Unlike the steady stream of relevant content the business friend used to distribute, this ...
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by Guest Blogger
When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on? MarketingProfs guest blogger Dan Mckee helps you revisit these ideas.
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by Guest Blogger
MarketingProfs blogger Carlos Hidalgo answers Lauren Carlson's question: What's the difference between demand generation & lead management in the context of the sales funnel?
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It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on ...
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by Verónica Jarski
For this Free Friday, MarketingProfs invites you to attend a Citrix-sponsored series on the three steps for turning webinar registrants into closed deals.
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by Shaun Ryan
A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
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"Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers ...
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Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job.
For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ...
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by Corey O'Loughlin
MarketingProfs blogger Corey O'Loughlin shares some marketing-related New Year's resolutions from the MarketingProfs team. What's one of yours?
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by Verónica Jarski
Want to write for the MarketingProfs Daily Fix blog? Veronica Maria Jarski shares 12 tips to help you raise your chances of being published at the Daily Fix and other blogs you enjoy.
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"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ...
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by Guest Blogger
MarketingProfs guest blogger Nichole Kelly is the CEO of Full Frontal ROI Consulting and shares five vital tips for proving that social media matters to your company team members.
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Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google Suggest displayed our client's brand name + the word 'scam' as the second option, directly below their brand name." Patterson's ...
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by Tyler Garns
Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
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by Jason Miller
Want to prevent your content from being snuffed out too early? MarketingProfs blogger Jason Miller offers five tips to make sure your content is kept alive and thriving online.
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More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise.
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by Matthew Grant
Marketing Smarts podcast host Matt T. Grant asks Shannon Paul of A Healthier Michigan how marketers should answer the question, "How will this brand live and breathe?"
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"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ... more
![Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]](https://i.marketingprofs.com/assets/images/opinions/filmguy_275x200.jpg)
![What's the Difference Between Demand Gen and Lead Management? [Whiteboard Video]](https://i.marketingprofs.com/assets/images/opinions/lead-gen-e1326121036530.jpg)
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on ... more
"Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers ... more
Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ... more
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... more
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google Suggest displayed our client's brand name + the word 'scam' as the second option, directly below their brand name." Patterson's ... more
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