In light of the R.I.P Steve Jobs scam on Facebook, MarketingProfs guest blogger Andrew Parker offers 5 tips for letting customers know that you're a legitimate businessperson. more

MarketingProfs guest blogger Bob Knorpp talks about how social currency and alternative currency are growing in significance and how the Starbucks card exemplifies both. more

MrketingProfs chief content officer and blogger Ann Handley more

In memory of Steve Jobs, co-founder of Apple, MarketingProfs pays tribute to one of his best speeches, urging graduates to pursue an authentic, curious life doing what they love. more

MarketingProfs's Marketing Smarts podcast host Matt T. Grant interviews Frank Days, practitioner of Agile Marketing, to learn how it helps folks work together quickly to get more done. more

MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability to feel sympathy for digital creations and how marketers can use this fact now for their storytelling. more

Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors. more

Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to? more

MarketingProfs blogger Ron Ploof gives a quick overview of how execs favor traditional media and how to use numbers to gear their interest towards social media. more

Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences. "[There] are a few items we love to ... more

Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may or may not match them. Below are a few of Zarella's insights about how some anti-engagement tactics might actually get ... more

MarketingProfs blogger Corey O'Loughlin takes the fear out of the biggest reasons people avoid filming videos: thinking it needs to be perfect, you have to do it yourself, and worrying about the views more

MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target audience for years and now realizes the profits to be reaped. more

If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom line," writes Megan Leap at the Daily Fix blog. "But so few B2B marketers actually get it right." So, what ... more

MarketingProfs blogger Megan Leap asked the MarketingProfs Facebook and LinkedIn group, "What's the best marketing advice you received?" And the fantastic tips rolled in! more

You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip. more

Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC. more

"In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search-engine optimization best practices." To help change that picture, Polite ... more

MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today. more

It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it might help to know how the game industry stays innovative. We enjoyed The Guardian's future-forward takeaways for game developers from the recent Develop ... more

There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris . And Jason You might say it’s good branding that the term “no bullshit” conjures up, for me, Jason ... more

MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long tail and pricing. more

Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups. more

MarketingProfs blogger Carlos Hidalgo discusses how B2B companies have lost sight of the fact that they are dealing with people. more

MarketingProfs blogger Matt T. Grant shares a video from the "How to Shoot Video that Doesn't Suck" author who will kick off our upcoming Video Marketing Made Simple course. more