Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences. "[There] are a few items we love to ... more

Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may or may not match them. Below are a few of Zarella's insights about how some anti-engagement tactics might actually get ... more

MarketingProfs blogger Corey O'Loughlin takes the fear out of the biggest reasons people avoid filming videos: thinking it needs to be perfect, you have to do it yourself, and worrying about the views more

MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target audience for years and now realizes the profits to be reaped. more

If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom line," writes Megan Leap at the Daily Fix blog. "But so few B2B marketers actually get it right." So, what ... more

MarketingProfs blogger Megan Leap asked the MarketingProfs Facebook and LinkedIn group, "What's the best marketing advice you received?" And the fantastic tips rolled in! more

You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip. more

Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC. more

"In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search-engine optimization best practices." To help change that picture, Polite ... more

MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today. more

It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it might help to know how the game industry stays innovative. We enjoyed The Guardian's future-forward takeaways for game developers from the recent Develop ... more

There are some people who naturally lack the capacity to spew Children. Old people. Dogs. Your spouse if you’ve been together long enough. Most members of the clergy. George Washington. Chris . And Jason You might say it’s good branding that the term “no bullshit” conjures up, for me, Jason ... more

MarketingProfs blogger Paul Barsch discusses the marketing implications of the growing popularity of e-books. The biggest factors are: the long tail and pricing. more

Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign—and avoid the common pitfalls many endure when marketing to growing ethnic groups. more

MarketingProfs blogger Carlos Hidalgo discusses how B2B companies have lost sight of the fact that they are dealing with people. more

MarketingProfs blogger Matt T. Grant shares a video from the "How to Shoot Video that Doesn't Suck" author who will kick off our upcoming Video Marketing Made Simple course. more

MrketingProfs blogger Megan Leap offers five tips for producing great thought leadership content. more

Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product is a multi-tasker with a long list of features and benefits, meaning we have to get its key merits out ... more

MarketingProfs blogger Alan Belniak's vacation was overtaken by a storm, yet amid the safety preparations, shining customer service from a local market helped his mood. more

MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires burning. more

You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain of pepperoni and green peppers. The aroma causes you to lose your balance and tumble down into a pool of ... more

MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers 5 reasons why. more

When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at MarketingProfs' Daily Fix blog. As a result, your list will grow—and so will your reach. "Customer-instigated sharing acts as a ... more

If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease. more

MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers. more