Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Guest Blogger
MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, & the new creative.
more
A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ...
more
by Ted Mininni
MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his band go to the moon to record a video.
more
by Ann Handley
MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.
more
by Guest Blogger
MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.
more
by Guest Blogger
MarketingProfs guest blogger Z Gillispie discusses how the 3 principles of paid, owned, & earned media can boost businesses with higher ratings & return customers.
more
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ...
more
by Steve Olenski
MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
more
by Michael Rubin
MarketingProfs blogger Michael Rubin shares his thoughts regarding a recent New York Times Sunday Review opinion piece on the rising relevance of influencer metrics.
more
by Paul Barsch
MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change?
more
With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ...
more
Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given day, up 14 percentage points from the 43% who did so in 2009.
more
by Guest Blogger
MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore the new tool.
more
by Ron Ploof
MrketingProfs blogger Ron Ploof discusses how to find and tell a business story.
more
by Jeremiah Owyang
MarketingProfs blogger Jeremiah Owyang asks MarketingProfs Daily Fix readers that are social media managers to fill out an Altimeter Group survey by June 30.
more
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ...
more
by Guest Blogger
MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA brand.
more
by Guest Blogger
MarketingProfs blogger Len Dreifort shares ideas for going green with your business & tips from Jacqueline Ottoman's "Green Marketing: Opportunity for Innovation."
more
by Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.
more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course.
Here are a few of Jarski's takeaways ...
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski takes Guy Kawasaki's advice and watches Justin Bieber's "Never Say Never" for marketing tips and ideas.
more
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ...
more
by Guest Blogger
MarketingProfs guest blogger Matt Krautstrunk discusses how to approach blogging from an indie-film perspective, with good stories & ideas, rather than Hollywood.
more
by Olga Taylor
Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.
more
A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ... more
SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ... more
With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ... more
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ... more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course. Here are a few of Jarski's takeaways ... more
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ... more
MarketingProfs uses single