Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Paul Barsch
MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change?
more
With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ...
more
Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given day, up 14 percentage points from the 43% who did so in 2009.
more
by Guest Blogger
MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore the new tool.
more
by Ron Ploof
MrketingProfs blogger Ron Ploof discusses how to find and tell a business story.
more
by Jeremiah Owyang
MarketingProfs blogger Jeremiah Owyang asks MarketingProfs Daily Fix readers that are social media managers to fill out an Altimeter Group survey by June 30.
more
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ...
more
by Guest Blogger
MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA brand.
more
by Guest Blogger
MarketingProfs blogger Len Dreifort shares ideas for going green with your business & tips from Jacqueline Ottoman's "Green Marketing: Opportunity for Innovation."
more
by Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.
more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course.
Here are a few of Jarski's takeaways ...
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski takes Guy Kawasaki's advice and watches Justin Bieber's "Never Say Never" for marketing tips and ideas.
more
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ...
more
by Guest Blogger
MarketingProfs guest blogger Matt Krautstrunk discusses how to approach blogging from an indie-film perspective, with good stories & ideas, rather than Hollywood.
more
by Olga Taylor
Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.
more
by Karen Talavera
It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
more
by Guest Blogger
MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and brand.
more
by Guest Blogger
MarketingProfs guest blogger Daniel Cassady discusses how to best reach out to one of the most influential groups in society: mothers.
more
by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares author Guy Winch's 3 steps for repairing a relationship with customers from his keynote at the B2B Forum 2011.
more
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool.
"[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ...
more
by Paul Fabretti
MarketingProfs blogger Paul Fabretti asks Daily Fix readers how social media has made a difference in their lives & asks them to add their stories to the comments.
more
by Niel Robertson
Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.
more
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: "HTML doesn't count as a programming language," he says. "Javascript might, but not if you're using it to create popup ...
more
by Elaine Fogel
MrketingProfs blogger Elaine Fogel asks if fast food places that harm people's health, especially children, like McDonald's should be held accountable.
more
With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ... more
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ... more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course. Here are a few of Jarski's takeaways ... more
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ... more
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ... more
In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: "HTML doesn't count as a programming language," he says. "Javascript might, but not if you're using it to create popup ... more
MarketingProfs uses single