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SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ...
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by Steve Olenski
MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
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by Michael Rubin
MarketingProfs blogger Michael Rubin shares his thoughts regarding a recent New York Times Sunday Review opinion piece on the rising relevance of influencer metrics.
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by Paul Barsch
MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change?
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With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ...
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Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given day, up 14 percentage points from the 43% who did so in 2009.
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by Guest Blogger
MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore the new tool.
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by Ron Ploof
MrketingProfs blogger Ron Ploof discusses how to find and tell a business story.
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by Jeremiah Owyang
MarketingProfs blogger Jeremiah Owyang asks MarketingProfs Daily Fix readers that are social media managers to fill out an Altimeter Group survey by June 30.
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"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ...
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by Guest Blogger
MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
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by Ted Mininni
MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA brand.
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by Guest Blogger
MarketingProfs blogger Len Dreifort shares ideas for going green with your business & tips from Jacqueline Ottoman's "Green Marketing: Opportunity for Innovation."
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by Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.
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"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course.
Here are a few of Jarski's takeaways ...
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski takes Guy Kawasaki's advice and watches Justin Bieber's "Never Say Never" for marketing tips and ideas.
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A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ...
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by Guest Blogger
MarketingProfs guest blogger Matt Krautstrunk discusses how to approach blogging from an indie-film perspective, with good stories & ideas, rather than Hollywood.
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by Olga Taylor
Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.
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by Karen Talavera
It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
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by Guest Blogger
MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and brand.
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by Guest Blogger
MarketingProfs guest blogger Daniel Cassady discusses how to best reach out to one of the most influential groups in society: mothers.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares author Guy Winch's 3 steps for repairing a relationship with customers from his keynote at the B2B Forum 2011.
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Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool.
"[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ...
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by Paul Fabretti
MarketingProfs blogger Paul Fabretti asks Daily Fix readers how social media has made a difference in their lives & asks them to add their stories to the comments.
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SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ... more
With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, client understanding and customer retention are top goals for B2C brands with marketers emphasizing social media, digital content, and email ... more
"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click ... more
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek at material presented by Silverpop's Loren McDonald in MarketingProfs' Email Marketing Essentials online course. Here are a few of Jarski's takeaways ... more
A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes easy," writes Ari McKee-Sexton in an article at Marketingprofs. "For other types of folks, extracting copy is like pulling bad ... more
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use in your email marketing campaigns," writes Hal Licino in an article at MarketingProfs. "Doing so demonstrates to your subscribers that ... more
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