MarketingProfs blogger Paul Barsch shares five tips to transform a ho-hum presentation into a more engaging presentation. more

MrketingProfs guest blogger Eliott Wolbrom shares three quick and easy suggestions for making the most of the inevitable downtime. more

MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your non-profit organization. more

MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings. more

Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate viral sharing of your content. more

MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for their brands. more

It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success. more

MarketingProfs blogger Carlos Hidalgo offers 5 suggestions for lead generation a few days before the lead-generation seminar at Digital Marketing World. more

"All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter and noise that your prospects must sort through to find useful information that addresses their needs." That's why pageviews and ... more

MarketingProfs blogger Paul Barsch shares how companies today can discover competitive advantages from information networks using the genius of the Rothschilds. more

Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and repeat buyers, carefully crafted email campaigns and messages can still achieve optimal results, she notes. To help B2B marketers keep email as a ... more

MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter. more

MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness. more

As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011. more

MarketingProfs blogger Jesse Noyes offers 5 steps for using social media at an event, as shared by Digital Marketing Forum speakers Aneta Hall & Lucy Hackman. more

MarketingProfs blogger Jesse Noyes shares the main theme of anthropologist and Digital Marketing Forum speaker Mike Wesch's luncheon keynote about self-identy. more

MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer. more

MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley. more

MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty. more

MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard. more

MarketingProfs blogger Jesse Noyes shares four key elements about webinars from Lisa Horner learned at #MPForum (Digital Marketing Forum). more

MrketingProfs blogger Veronica Maria Jarski shares takeaways from Stephanie Miller's session about email marketing at the Digital Marketing Forum (#MPForum). more

MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination. more

MarketingProfs blogger Megan Leap shares tips about avoiding email marketing tips for #MPForum speaker DJ Waldow of Blue Sky Factory. more

MrketingProfs guest blogger Lisa Kramer of LeadLife Solutions offers tip s for starting marketing automation without overwhelming your marketing department. more