MarketingProfs blogger Paul Barsch shares how companies today can discover competitive advantages from information networks using the genius of the Rothschilds. more

Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and repeat buyers, carefully crafted email campaigns and messages can still achieve optimal results, she notes. To help B2B marketers keep email as a ... more

MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter. more

MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness. more

As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011. more

MarketingProfs blogger Jesse Noyes offers 5 steps for using social media at an event, as shared by Digital Marketing Forum speakers Aneta Hall & Lucy Hackman. more

MarketingProfs blogger Jesse Noyes shares the main theme of anthropologist and Digital Marketing Forum speaker Mike Wesch's luncheon keynote about self-identy. more

MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer. more

MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley. more

MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty. more

MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard. more

MarketingProfs blogger Jesse Noyes shares four key elements about webinars from Lisa Horner learned at #MPForum (Digital Marketing Forum). more

MrketingProfs blogger Veronica Maria Jarski shares takeaways from Stephanie Miller's session about email marketing at the Digital Marketing Forum (#MPForum). more

MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination. more

MarketingProfs blogger Megan Leap shares tips about avoiding email marketing tips for #MPForum speaker DJ Waldow of Blue Sky Factory. more

MrketingProfs guest blogger Lisa Kramer of LeadLife Solutions offers tip s for starting marketing automation without overwhelming your marketing department. more

MrketingProfs blogger Carlos Hidalgo offers four valuable tips for B2B marketers in this new marketing world. more

MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this is negatively impacting business. more

MarketingProfs blogger Alan Belniak shares information about what readers hate to see in blogs. more

MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it. more

MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips to small businesses. more

MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature. more

MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge about engaging content. more

MarketingProfs blogger Mario Sundar examples the purpose of Quora, its benefits, and the shares the reasons why you should care about Quora ... or not. more

Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips. more