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There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on.
"We've seen all of these approaches and more," says Doug Kessler in a post at the Velocity B2B Marketing Blog. "But I'd like to ...
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by Guest Blogger
MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how people work.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.
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Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ...
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.
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MarketingProfs blogger Tobias Schremmer interviews Bazaarvoice's Brant Barton to discuss blogging, customer love, and selling social to the C-suite.
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by Jim Lenskold
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
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by David Reich
MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its social messaging.
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by Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
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by Chris Baggott
MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from Google and referral traffic from Facebook.
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by Ann Handley
MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book tour & business trips.
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by Ted Page
MarketingProfs blogger Ted Page shares his experience with clients who are afraid to be bold and unique ... and then end up being ignored by potential customers.
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In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ...
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by Guest Blogger
MarketingProfs guest blogger Alexandre Sagala of Alsamarketing gives five tips for making the most of your site visitors & ideas for boosting conversion rates.
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by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski offers highlights from the #profschat Twitter conversation with HubSpot's Karen Rubin about video podcasting.
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by Matthew Grant
MarketingProfs blogger Matthew T. Grant offers three main reasons why live events are unique in relation to virtual events...and how to glean content from them.
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by Helena Bouchez
MrketingProfs blogger Helena Bouchez share insights from Blair Enns of Win Without Pitching regarding the top 3 reasons why marketers resist specialization.
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In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing.
"I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ...
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by Drew McLellan
MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.
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Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.
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by Alan Belniak
MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of services or courtesy.
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by Guest Blogger
MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how it affects marketers.
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"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?"
Well, your email marketing program requires upkeep ...
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by Ann Handley
MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.
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There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of these approaches and more," says Doug Kessler in a post at the Velocity B2B Marketing Blog. "But I'd like to ... more
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ... more
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ... more
"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?" Well, your email marketing program requires upkeep ... more
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