Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ...
more
by Elaine Fogel
MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.
more
MarketingProfs blogger Tobias Schremmer interviews Bazaarvoice's Brant Barton to discuss blogging, customer love, and selling social to the C-suite.
more
by Jim Lenskold
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
more
by David Reich
MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its social messaging.
more
by Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
more
by Chris Baggott
MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from Google and referral traffic from Facebook.
more
by Ann Handley
MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book tour & business trips.
more
by Ted Page
MarketingProfs blogger Ted Page shares his experience with clients who are afraid to be bold and unique ... and then end up being ignored by potential customers.
more
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ...
more
by Guest Blogger
MarketingProfs guest blogger Alexandre Sagala of Alsamarketing gives five tips for making the most of your site visitors & ideas for boosting conversion rates.
more
by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski offers highlights from the #profschat Twitter conversation with HubSpot's Karen Rubin about video podcasting.
more
by Matthew Grant
MarketingProfs blogger Matthew T. Grant offers three main reasons why live events are unique in relation to virtual events...and how to glean content from them.
more
by Helena Bouchez
MrketingProfs blogger Helena Bouchez share insights from Blair Enns of Win Without Pitching regarding the top 3 reasons why marketers resist specialization.
more
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing.
"I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ...
more
by Drew McLellan
MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.
more
Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.
more
by Alan Belniak
MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of services or courtesy.
more
by Guest Blogger
MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how it affects marketers.
more
"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?"
Well, your email marketing program requires upkeep ...
more
by Ann Handley
MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.
more
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure.
Site structure helps search engines understand your site's "topic" and more easily find and index ...
more
by Guest Blogger
MarketingProfs guest bloggers Tony Felice and Charles Wiedenhoft of Red Door Interactive summarize takeways of SXSW regarding privacy and personalization, and more.
more
by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.
more
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ... more
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more
In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ... more
"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?" Well, your email marketing program requires upkeep ... more
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure. Site structure helps search engines understand your site's "topic" and more easily find and index ... more
MarketingProfs uses single