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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses BMW's "Dream It, Build It" program and how the customization of its cars leads to an enhanced customer experience.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares 3 ideas for ditching the "and" in "sales and marketing" so the department is one focused team with the same goals.
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by Guest Blogger
MarketingProfs guest blogger Jason Miller shares vital tips for providing solid customer service.
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by Ari McKee-Sexton
For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.
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by Paul Fabretti
MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.
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"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing Reports. "The positive press has its justification: trigger emails seem to solve the main challenges faced by the modern email ...
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by Megan Leap
MarketingProfs blogger Megan Leap shares some of the worst marketing advice received, courtesy of the MarketingProfs Facebook group, and asks readers to share.
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Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according to a new study by AOL and Nielsen.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski interviews chief content office and "Content Rules" author Ann Handley to get the scoop on being on a book tour.
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Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment?
"All communications, including press releases, can be 'tagged' with key words to receive priority placement in organic searches and therefore drive users to your ...
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by Drew McLellan
MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.
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by Ted Page
MrketingProfs blogger Ted Page explains the value of a video mash-up and offers an example of a video that his company mashed-up.
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There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on.
"We've seen all of these approaches and more," says Doug Kessler in a post at the Velocity B2B Marketing Blog. "But I'd like to ...
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by Guest Blogger
MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how people work.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.
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Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ...
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.
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MarketingProfs blogger Tobias Schremmer interviews Bazaarvoice's Brant Barton to discuss blogging, customer love, and selling social to the C-suite.
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by Jim Lenskold
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
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by David Reich
MarketingProfs blogger David Reich writes about how Marketing, working closely with Advertising and PR, should set up parameters for its social messaging.
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by Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
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by Chris Baggott
MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from Google and referral traffic from Facebook.
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by Ann Handley
MarketingProfs Chief Content Officer Ann Handley shares her 8-point survival guide for biz travel. The inspiration came from her book tour & business trips.
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by Ted Page
MarketingProfs blogger Ted Page shares his experience with clients who are afraid to be bold and unique ... and then end up being ignored by potential customers.
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In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ...
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"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing Reports. "The positive press has its justification: trigger emails seem to solve the main challenges faced by the modern email ... more
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press releases, can be 'tagged' with key words to receive priority placement in organic searches and therefore drive users to your ... more
There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of these approaches and more," says Doug Kessler in a post at the Velocity B2B Marketing Blog. "But I'd like to ... more
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ... more
In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more
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