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by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski asks readers to consider what makes them interesting and what they can do to stand out from the competition.
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by Ann Handley
MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open Community."
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by Ted Mininni
MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily they are lost.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses the end of marketing automation ... and what can be done to prevent its demise and use it well.
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by Ken Gordon
How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a ...
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by Dana VanDenHeuvel
Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011.
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by Paul Williams
MarketingProfs blogger Paul Williams shares tips for getting your business (and employees) ready for new customers and start new relationships.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.
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by John WallChristopherPenn
Marketing Over Coffee features C.C. Chapman in a special interview for his book, "Content Rules," co-written with MarketingProfs Chief Content Officer, Ann Handley.
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by Ann Handley
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, ...
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the social impact of the original "Wall Street" movie, meant to expose greed as evil but instead glorifying it.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares five business tips learned from the Mayflower pilgrims at Plymouth.
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by Ann Handley
Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success.
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by Paul Williams
MrketingProfs blogger Paul Williams discusses how the more choices you have, the greater the chances of a quality decision.
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by Leigh Duncan-Durst
MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of not doing so.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.
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by Paul Barsch
MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.
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by Joerg Rathenberg
Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix.
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by Ann Handley
MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she loathes ... and past of Powered's Aaron Strout writing challenge.
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by Paul Williams
MarketingProfs blogger Paul Williams shares relationship advice of his youth that applies to wooing customers today.
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by Megan Leap
MarketingProfs blogger Megan Leap discusses 7 ways for improving your landing page and getting visitors to convert.
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by Ted Mininni
MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about quality or low prices.
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by Megan Leap
MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley.
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