Marketing Over Coffee features C.C. Chapman in a special interview for his book, "Content Rules," co-written with MarketingProfs Chief Content Officer, Ann Handley. more

It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, ... more

MarketingProfs blogger Paul Barsch discusses the social impact of the original "Wall Street" movie, meant to expose greed as evil but instead glorifying it. more

MarketingProfs blogger Veronica Maria Jarski shares five business tips learned from the Mayflower pilgrims at Plymouth. more

Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success. more

MrketingProfs blogger Paul Williams discusses how the more choices you have, the greater the chances of a quality decision. more

MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of not doing so. more

MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter. more

MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers. more

MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years. more

Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix. more

MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she loathes ... and past of Powered's Aaron Strout writing challenge. more

MarketingProfs blogger Paul Williams shares relationship advice of his youth that applies to wooing customers today. more

MarketingProfs blogger Megan Leap discusses 7 ways for improving your landing page and getting visitors to convert. more

MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about quality or low prices. more

MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more

MarketingProfs blogger Carlos Hidalgo writes a letter from all B2B marketers to sale sin hopes of improving the relationship and promising a more unified front. more

MarketingProfs blogger Paul Williams discusses Starbucks recent decision to offer its beloved Christmas Blend as an instant coffee. more

MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more

MarketingProfs blogger Parag Prasad shares insightful tips about how to be a powerful, inspirational speaker. more

MarketingProfs blogger Elaine Fogel shares the results from NetProspex's Social Industry Analysis. more

MarketingProfs blogger Helena Bouchez discusses the seven triggers of persuasion and captivation in the context of business. more

The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ... more

MarketingProfs blogger Paul Barsch talks about producing something at the lowest cost of anyone else (comparative advantage) in order to win in the global marketplace and uses China as the prime example. more

MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season. more