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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the competitive advantage of using algorithms for business.
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by Jeanne Bliss
MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.
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by Steven Van Yoder
The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers.
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by Michael Rubin
MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project.
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by Paul Williams
MarketingProfs blogger Paul Williams discusses how to invest in your team by sharing the praise with fellow co-workers or employees.
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by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski asks readers to consider what makes them interesting and what they can do to stand out from the competition.
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by Ann Handley
MarketingProfs guest bloggers Maddie Grant and Lindy Dreyer discusses online community building and share an excerpt from their book "Open Community."
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by Ted Mininni
MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily they are lost.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses the end of marketing automation ... and what can be done to prevent its demise and use it well.
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by Ken Gordon
How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a ...
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by Dana VanDenHeuvel
Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011.
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by Paul Williams
MarketingProfs blogger Paul Williams shares tips for getting your business (and employees) ready for new customers and start new relationships.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.
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by John WallChristopherPenn
Marketing Over Coffee features C.C. Chapman in a special interview for his book, "Content Rules," co-written with MarketingProfs Chief Content Officer, Ann Handley.
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by Ann Handley
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, ...
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the social impact of the original "Wall Street" movie, meant to expose greed as evil but instead glorifying it.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares five business tips learned from the Mayflower pilgrims at Plymouth.
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by Ann Handley
Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success.
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by Paul Williams
MrketingProfs blogger Paul Williams discusses how the more choices you have, the greater the chances of a quality decision.
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by Leigh Duncan-Durst
MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of not doing so.
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.
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by Paul Barsch
MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.
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The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers. more
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, ... more
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