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by Maria Pergolino
MarketingProfs blogger Maria Pergolino discusses how great B2B content not only converts, it also builds relationships. Check out these 4 effective ways to leverage content to build relationships.
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by Ted Mininni
MarketingProfs blogger Ted Mininni analyzes the pairing of Seventh Generation and Wal-Mart.
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by Stephen Denny
MarketingProfs blogger Stephen Denny discusses Eigen Values and how to make every touch-point count by using them.
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According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original.
"I'm sure the genesis was something like: Someone ...
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by Ann Handley
By guest blogger Marjorie Clayman, director of Client Development at Clayman
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article is for marketers who most sincerely want to fail. It’s for marketers ...
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by Megan Leap
MarketingProfs blogger Megan Leap shares the top three social media insights from the MarketingProfs #TechChat with Guy Kawasaki.
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by Stephanie Miller
MarketingProfs blogger Stephanie Miller discusses how email marketers can overcome the hurdles of new email filters.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares five vital skills that marketing employees should have.
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by Paul Barsch
MarketingProfs blogger Paul Barsch shares recent findings about how sadness makes shoppers spend more.
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by Miles Galliford
Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so ...
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by CB Whittemore
MarketingProfs blogger Christine Whittemore discusses the reinvention of bus travel, now socially connected, cost-efficient and convenient.
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When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ...
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers wanting to save money, not spending.
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by Maria Pergolino
MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to marketing.
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by Jim Kukral
MarketingProfs blogger Jim Kukral shares important tips about making it easy for people to purchase products from your business.
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by David Reich
MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.
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by Anna Goldsmith
About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.
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by Ann Handley
MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo discusses how companies can stop talking only about themselves and focus more on their customers by following four simple steps.
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by Megan Leap
MarketingProfs blogger Megan Leap shares three other social networks for B2B marketing: SlideShare, StumbleUpon and YouTube.
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by Maria Pergolino
MarketingProfs blogger Maria Pergolino shares her top five tips for email marketing deliverability.
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by Michele Linn
MarketingProfs blogger Michele Linn compares the unpredictable behavior of a B2B buyer and the behavior of preschoolers.
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by Paul Barsch
MarketingProfs blogger Paul Barsch describes how businesses can move from clutter to clarity and, by providing less choices, actually improve sales.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses her thoughts about where journalism is going.
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by Megan Leap
MarketingProfs blogger Megan Leap shares four ideas for B2B Facebook Marketing and invites readers to SocialTech 2010.
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According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original. "I'm sure the genesis was something like: Someone ... more
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion. more
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