MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service. more

MrketingProfs blogger Stephen Denny discusses how building brand rituals forges critical behavioral changes in our customers. Here are a few examples and an exhortation to do this on purpose. more

MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines. more

"Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on investment," says marketing and new media leader Christopher S. Penn. Penn currently is VP of strategy and innovation for email ... more

In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and on the other she wrote her address. Where would this balloon land? A tree outside her village in Staffordshire, UK? A lake? A It was found by a man in ... more

Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way. more

Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service. more

The three new Ps of Marketing and other highlights from Silverpop's Consumer Summit Marketing Event more

MarketingProfs blogger Paul Williams shares ideas for keeping your customers from straying. more

MrketingProfs blogger Veronica Maria Jarski shares how business lessons can be learned form a World Cup game. more

MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions. more

MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving. more

MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations. more

MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation. more

MarketingProfs blogger Christine Whittemore discusses the importance of providing good customer service. more

To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results. more

It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer? more

President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do. more

MarketingProfs blogger Paul Williams share the philosophy of a good show from his Disney days and asks you to consider how you make sure you put on a good show. more

MarketingProfs blogger Veronica Jarski discuss World Cup 2010, the first World Cup played in the digital age. more

MarketingProfs blogger Paul Chaney discusses the delicate balance between your personal and corporate branding. more

MarketingProfs blogger Carlos Hidalgo shares one of the most important lessons from his factory days and how it applies to business today. more

MarketingProfs blogger Paul Barsch shares five strategies for surviving contagion to your business or image. more

MarketingProfs blogger Bryce Marshall shares easy takeaways for achieving relevance in direct digital marketing. more

Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of ... more