Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Robert Gourley
To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.
more
by William Arruda
It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer?
more
by Roy Young
President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do.
more
by Paul Williams
MarketingProfs blogger Paul Williams share the philosophy of a good show from his Disney days and asks you to consider how you make sure you put on a good show.
more
by Verónica Jarski
MarketingProfs blogger Veronica Jarski discuss World Cup 2010, the first World Cup played in the digital age.
more
by Paul Chaney
MarketingProfs blogger Paul Chaney discusses the delicate balance between your personal and corporate branding.
more
by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares one of the most important lessons from his factory days and how it applies to business today.
more
by Paul Barsch
MarketingProfs blogger Paul Barsch shares five strategies for surviving contagion to your business or image.
more
by Bryce Marshall
MarketingProfs blogger Bryce Marshall shares easy takeaways for achieving relevance in direct digital marketing.
more
by Jonathan Kranz
Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of ...
more
by Ted Mininni
MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons.
more
by Elaine Fogel
MrketingProfs blogger Elaine Fogel writes about the recently released National Media Survey of Radio Community Service Directors that indicates that radio media directors believe public service advertising is very or extremely useful.
more
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ...
more
by Ann Handley
MarketingProfs blogger Ann Handley introduces MarketingProfs vastly improved Digital Marketing World for 2010.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign.
more
by Lisa Petrilli
My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is ...
more
by Verónica Jarski
MarketingProfs blogger Veronica Jarski shares about how Blue Marble Ice Cream followed its dream to open an ice cream shop in Rwanda.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how less choices promote more sales by not overwhelming customers.
more
by Michele Linn
MarketingProfs blogger Michele Linn suggests four considerations before starting a new content marketing initiative.
more
by Paul Barsch
MarketingProfs blogger Paul Barsch provides the warning signs of contagion of your business.
more
by Verónica Jarski
MarketingProfs blogger Veronica Jarski shares how non-profit organization Craft Hope changes lives by linking crafters and causes by using networking tools and social media.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni shares the secrets of Wegmans' success.
more
by Stephanie Miller
MarketingProfs blogger Stephanie Miller discusses the importance of asking why for better business and customer relationships.
more
by Ted Mininni
MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.
more
by Paul Williams
MarketingProfs blogger Paul Williams discusses the importance of music in business, either when shopping or on hold.
more
To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results. more
Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of ... more
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ... more
MarketingProfs uses single