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by Ted Mininni
Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”?
There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social responsibility. These attributes have been inherent in ...
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by Paul Williams
When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the
As Morgan D. Jones writes in his book, The Thinker's 14 Powerful Techniques for Problem - "The aim of problem ...
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by Paul Barsch
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and resold them to pension ...
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by Helena Bouchez
MrketingProfs blogger Helena Bouchez shares tips by LinkedIn black belt Mark Amtower about how to get found on LinkedIn.
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by Guest Blogger
MarketingProfs guest blogger Ted Diederich discusses the four Ws and an H for writing corporate blog posts.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares his five tips of what to keep in mind before you buy marketing automation.
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by Jeanne Bliss
MrketingProfs guest blogger Jeanne Bliss discusses how USAA's empathetic approach to customers consistently wins them business and accolades.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.
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by Paul Barsch
MarketingProfs Paul Barsch shares thoughts about how companies are listening to consumers' demands to know where and how products are produced.
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by Megan Leap
MarketingProfs blogger Megan Leap shares the top three tips from TechChat with Andrew Spoeth.
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by Alan Belniak
MarketingProfs blogger Alan Belniak shares his thoughts about noisy, pointless ads and how to make your message heard through the clutter.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses whether one should pay for referrals.
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by Matthew Stibbe
MarketingProfs guest blogger Matthew Stibbe shares tips from HP Business Answers about mobile working and productivity on the move.
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by Paul Williams
MarketingProfs blogger Paul Williams discusses six tips for building a creative company.
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by Verónica Jarski
MarketingProfs guest blogger Eran Savir, vice president of products at Kampyle, shares five tips for acting on customer feedback.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express.
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by Matthew Stibbe
MarketingProfs guest blogger Matthew Stibbe shares tips and strategies from HP Business Answers about ways you can use technology to enhance your marketing.
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by Hal Licino
Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the key is to maximize their power. Here's how to do ...
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When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content time bombs" that linger in your archive, just waiting for someone to find them and set them off.
"Content Time Bombs ...
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by Linda Ireland
MarketingProfs blogger Linda Ireland shares four tips from the transformation of Walgreens service strategy.
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by Paul Williams
MarketingProfs blogger Paul Williams asks businesses to be aware of their situation and their business competitors.
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by Helena Bouchez
MarketingProfs blogger Helena Bouchez shares 10 tips for generating new leads.
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In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly used an acronym Short simply couldn't identify. He deleted the first, and sent a cryptic reply to the writer ...
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by Verónica Jarski
MarketingProfs blogger Veronica Maria Jarski shares a quick list of tips for refreshing your email writing skills.
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Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label its ice cream and frozen yogurt as “All Natural”? There’s no doubt the Ben & Jerry’s brand stands for environmental consciousness and social responsibility. These attributes have been inherent in ... more
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services. Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and resold them to pension ... more
When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content time bombs" that linger in your archive, just waiting for someone to find them and set them off. "Content Time Bombs ... more
In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly used an acronym Short simply couldn't identify. He deleted the first, and sent a cryptic reply to the writer ... more
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