MarketingProfs blogger Paul Williams discusses six tips for building a creative company. more

MarketingProfs guest blogger Eran Savir, vice president of products at Kampyle, shares five tips for acting on customer feedback. more

MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express. more

MarketingProfs guest blogger Matthew Stibbe shares tips and strategies from HP Business Answers about ways you can use technology to enhance your marketing. more

Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the key is to maximize their power. Here's how to do ... more

When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content time bombs" that linger in your archive, just waiting for someone to find them and set them off. "Content Time Bombs ... more

MarketingProfs blogger Linda Ireland shares four tips from the transformation of Walgreens service strategy. more

MarketingProfs blogger Paul Williams asks businesses to be aware of their situation and their business competitors. more

MarketingProfs blogger Helena Bouchez shares 10 tips for generating new leads. more

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly used an acronym Short simply couldn't identify. He deleted the first, and sent a cryptic reply to the writer ... more

MarketingProfs blogger Veronica Maria Jarski shares a quick list of tips for refreshing your email writing skills. more

MarketingProfs blogger Carlos Hidalgo shares what B2B organizations can learn from the communication of happily married couples. more

MarketingProfs blogger Ted Mininni shares Friendly's ideas for launching express locations that are faster, friendlier and change customers' perception of the company as slow. more

The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are a superb way of promoting or driving market engagement for ... more

MarketingProfs blogger Paul Barsch discusses how different cultures approach telling stories and why it's important to know your audience. more

MarketingProfs blogger Megan Leap needs your vote for the top 10 tips from #TechChat for a free virtual pass to SocialTech 2010. more

MarketingProfs blogger Paul Williams offers eight ways to classify ideas during a brainstorm, so you know which ones to pursue and which ones to abandon. more

MarketingProfs blogger Jeanne Bliss shares how TD Bank found a service magnet by using Penny Arcades and letting customers count on them. more

MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food. more

Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter as effective as it could be? Consider this advice from Damian Davila, writing at the Idaconcpts blog, on creating e-news that ... more

MarketingProfs Elaine Vogel shares a marketing mistake she made. more

MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed. more

Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information. more

Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers. more

MarketingProfs blogger Paul Williams shares some insights taken from Dunkin' Donuts most popular campaign. more