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Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.
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by Alan Belniak
MarketingProfs blogger Alan Belniak discusses the meaning of the word "premium" and how it now means an extended version of services or courtesy.
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by Guest Blogger
MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.
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by Ted Mininni
MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how it affects marketers.
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"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?"
Well, your email marketing program requires upkeep ...
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by Ann Handley
MarketingProfs chief content officer and blogger Ann Handley shares how common words, such as a friend, have changed their meanings in the digital world.
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Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure.
Site structure helps search engines understand your site's "topic" and more easily find and index ...
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by Guest Blogger
MarketingProfs guest bloggers Tony Felice and Charles Wiedenhoft of Red Door Interactive summarize takeways of SXSW regarding privacy and personalization, and more.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel discusses how important personality is now in business world. It's not about BS, it's about open, honest engagement.
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"Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to being in the business of selling whatever they sell—shovels or software—they also need to be producing content as a cornerstone ...
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by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski outlines how to create personas for your business and why you should even consider doing so.
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by Bibi Wardak
MarketingProfs blogger Bibi Wardak discusses how the role that social media played in the rise to fame of three prominent pop stars.
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Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire.
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by Lauren Fernandez
MrketingProfs blogger Lauren Fernandez offers three helpful ideas for keeping the vendor-client relationship satisfying for both the vendors and clients.
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by Guest Blogger
MarketingProfs guest blogger Jason Miller of Zoomerang shares tips for how to conduct surveys and polls using free online resources.
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by Gretel Going
Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists.
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by Paul Barsch
MarketingProfs blogger Paul Barsch shares 5 vital interviewing tips learned from broadcast journalist Charlie Rose and what businesses can learn from him.
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by Ted Mininni
MarketingProfs blogger Ted Mininni explains the reasoning behind Kraft placing its macaroni and cheese products under one unified look for the brand.
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Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ...
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo interviews Marketing Automation and asks about its purpose, reputation, and the misconceptions regarding its use.
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A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ...
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by Ekaterina Walter
MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones.
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by Roy Young
If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your ...
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Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites.
According to Stott, duplicate content doesn't necessarily mean that an exact ...
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by Linda Ireland
MarketingProfs blogger Linda Ireland shares advice from talking to line executives and business leaders about the impact of customer experience on business.
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"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?" Well, your email marketing program requires upkeep ... more
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure. Site structure helps search engines understand your site's "topic" and more easily find and index ... more
"Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to being in the business of selling whatever they sell—shovels or software—they also need to be producing content as a cornerstone ... more
Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ... more
A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more
Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more
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