"Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to being in the business of selling whatever they sell—shovels or software—they also need to be producing content as a cornerstone ... more

MrketingProfs blogger Veronica Maria Jarski outlines how to create personas for your business and why you should even consider doing so. more

MarketingProfs blogger Bibi Wardak discusses how the role that social media played in the rise to fame of three prominent pop stars. more

Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. more

MrketingProfs blogger Lauren Fernandez offers three helpful ideas for keeping the vendor-client relationship satisfying for both the vendors and clients. more

MarketingProfs guest blogger Jason Miller of Zoomerang shares tips for how to conduct surveys and polls using free online resources. more

Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists. more

MarketingProfs blogger Paul Barsch shares 5 vital interviewing tips learned from broadcast journalist Charlie Rose and what businesses can learn from him. more

MarketingProfs blogger Ted Mininni explains the reasoning behind Kraft placing its macaroni and cheese products under one unified look for the brand. more

Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ... more

MarketingProfs blogger Carlos Hidalgo interviews Marketing Automation and asks about its purpose, reputation, and the misconceptions regarding its use. more

A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more

MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones. more

If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your ... more

Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more

MarketingProfs blogger Linda Ireland shares advice from talking to line executives and business leaders about the impact of customer experience on business. more

MarketingProfs blogger Mark Ivey discusses how to have better bloggers for your business ... which results in better business. more

MarketingProfs blogger Tobias Schremmer recaps the highlights of the Omniture Summit 2011. more

MarketingProfs blogger Elaine Fogel discusses the lack of any new content under the sun and challenges content creators to share tips for new ideas. more

It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on that assumption, they used Google Images to source an unmarked scenic photo for a client's travel blog. Soon after publication, however, ... more

The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isn’t steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more

MarketingProfs blogger and managing editor Matthew T. Grant discusses whether Internet businesses really can adopt the 'winner take all' mentality. more

MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if celeb endorsements work. more

MarketingProfs blogger Paul Barsch discusses the advantages that some businesses are finding in bringing production back to the United States. more

MarketingProfs blogger Alan Belniak shares how being an impassioned marketer is good---except when it clouds your judgment about making marketing decisions. more