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by Ted Mininni
MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.
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by Guest Blogger
MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.
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Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, ...
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by Stephanie Miller
MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.
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by Guest Blogger
A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.
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by Stephen Denny
MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.
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by BL Ochman
MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.
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by Steve Woodruff
MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he recommends ignoring this advice!
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by Chris Chariton
2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.
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One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience.
So you say ...
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"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ...
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares the three top reasons why marketing and sales departments clash ... and describes what can be done to align them.
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by Pete Savage
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
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by Ted Mininni
MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young Love survey by Smarty Pants.
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by Helena Bouchez
MarketingProfs blogger Helena Bouchez shares the most important questions to ask yourself when planning your blog and an excerpt from Mark O'Brien's new book.
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by Ann Handley
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.
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You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways?
Consistently optimized messaging across all of your company content—from its name and description to your employees' titles to your site content—helps create an image ...
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by Roy Young
Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our analysis of the survey data reveals a dozen recommendations for creating relevant content that will have a direct impact on ...
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Few things are more fun than learning about yourself, right? At least when the Net makes it easy.
Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ...
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by John Shomaker
How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject.
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by Stephen Denny
MrketingProfs blogger Stephen Denny shares tips about creating unusual products from Vibram, the footwear brand that makes the Five Fingers shoe.
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by Paul Barsch
Marketing Profs blogger Paul Barsch discusses the "decline effect" where previous facts from scientific studies can no longer be proven.
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by Drew McLellan
MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in a blog comment box.
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One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience. So you say ... more
"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ... more
Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more
You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across all of your company content—from its name and description to your employees' titles to your site content—helps create an image ... more
Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our analysis of the survey data reveals a dozen recommendations for creating relevant content that will have a direct impact on ... more
Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more
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