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by Carlos Hidalgo
MrketingProfs blogger Carlos Hidalgo offers four valuable tips for B2B marketers in this new marketing world.
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by Guest Blogger
MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this is negatively impacting business.
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by Alan Belniak
MarketingProfs blogger Alan Belniak shares information about what readers hate to see in blogs.
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by Verónica Jarski
MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.
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by Guest Blogger
MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips to small businesses.
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by Guest Blogger
MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature.
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by Ann Handley
MarketingProfs Chief Content Officer and blogger Ann Handley shares insights into what marketers can learn from a district court judge about engaging content.
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by Mario Sundar
MarketingProfs blogger Mario Sundar examples the purpose of Quora, its benefits, and the shares the reasons why you should care about Quora ... or not.
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by Sameer Suryakant Kulkarni
Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
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by Ted Mininni
MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.
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by Guest Blogger
MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog posts.
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Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, ...
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by Stephanie Miller
MrketingProfs blogger Stephanie Miller shares the conversation at #profschat regarding the importance of email in holding businesses and customers together.
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by Paul Barsch
MarketingProfs blogger Paul Barsch discusses the implications of machines reading the news for marketing, PR and social media professionals.
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by Guest Blogger
A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the privacy concerns of its users.
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by Stephen Denny
MrketingProfs blogger Stephen Denny offers 5 new mental shifts to make in order to see the opportunities hidden in plain sight around you.
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by BL Ochman
MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead.
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by Elaine Fogel
MarketingProfs blogger Elaine Fogel interviews best-selling author Daniel Pink about why he thinks right-brainers will rule the future.
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by Steve Woodruff
MarketingProfs blogger Steve Woodruff offers advice about how to be boring, vague, and blend into the crowd ... then he recommends ignoring this advice!
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by Chris Chariton
2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.
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One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience.
So you say ...
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"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ...
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by Carlos Hidalgo
MarketingProfs blogger Carlos Hidalgo shares the three top reasons why marketing and sales departments clash ... and describes what can be done to align them.
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by Pete Savage
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
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by Ted Mininni
MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young Love survey by Smarty Pants.
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One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience. So you say ... more
"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ... more
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